Content Strategy Market Lead Beauty & Care

strategic marketing lead Beauty & Personal care

Our team currently has an opening for a Strategic Marketing Lead.

ROLE & RESPONSIBILITIES

Job Summary

As a Strategic Marketing Lead you will be a key member of the Brenntag North America Beauty & Personal Care team reporting to the Strategic Marketing & Business Development Manager.

This role is responsible for developing and driving Brenntags content and marketing strategy across North America ensuring alignment with business priorities and growth objectives. The Strategic Marketing Lead will oversee the creation and execution of integrated multi-channel campaigns with a strong focus on thought leadership digital engagement and customer-centric storytelling.

Executing against the Americas growth agenda this role will leverage data-driven insights market trends and best-in-class marketing technologies to identify opportunities attract new customers and strengthen brand positioning. The Strategic Marketing Lead will play a critical role in driving customer acquisition enhancing engagement and expanding market share through high-impact strategically aligned content initiatives.

Job rESPONSIBILITIES

Content Strategy & Development

• Own and drive the overall content strategy ensuring alignment with business objectives market trends and commercial priorities
• Develop and execute high-impact content across multiple channels including:
  • Email marketing campaigns
  • Social media platforms
  • Webinars and digital events
  • Campaign landing pages
• Collaborate closely with supplier partners to co-create relevant value-driven content that supports product positioning and innovation storytelling
• Lead the development of sales enablement tools including brochures sell sheets and presentation materials
• Identify and curate forward-looking concepts and ideas to support innovation pipelines and marketing initiatives

Marketing Planning & Calendar Management

• Own and manage a rolling marketing calendar ensuring consistent and strategic campaign execution
• Develop and maintain an integrated editorial calendar aligned with:
  • Key industry events
  • Product launches
  • Supplier partner priorities
• Ensure all content initiatives are timely cohesive and aligned across channels and regions

Thought Leadership & Insights

• Create and deliver trend presentations to support internal teams customers and supplier partners
• Translate market trends and insights into actionable content and campaign concepts
• Position the organization as a thought leader within the industry through strategic storytelling and content development

Performance Measurement & Optimization

• Define and track key performance indicators (KPIs) to measure marketing effectiveness including:
  • Campaign performance (engagement conversion ROI)
  • Social media analytics
  • Lead generation and contribution to pipeline
• Monitor and analyze customer voice (VOC) and sample requests to inform content strategy and product positioning
• Provide monthly performance reports with actionable insights and recommendations for optimization

Cross-Functional Collaboration

• Partner with sales technical and supplier teams to ensure content supports commercial goals and customer needs
• Align content and campaigns with broader business strategies to maximize impact and ROI
• All other duties as assigned by management

Ideal PROFILE

eDUCATION AND EXPERIENCE

3 to 5 years of experience with marketing especially digital marketing including email social media and content creation preferably in the chemical industry

Bachelors Degree in Chemistry Biology Engineering or similar and MBA a plus

Bilingual English French Spanish Portuguese a valid plus

Excellent verbal and written communication skills

Positive attitude detail and customer oriented with good multitasking organizational ability and attention to detail

Demonstrated problem solving and conceptual thinking abilities

Ability to work in a fast-paced collaborative environment

Good understanding of online marketing and major marketing channels

Proficient knowledge in Microsoft Office (Outlook Excel Word PowerPoint)

Basic knowledge of social media platforms website management etc.

Experience specifically with Salesforce CRM and Salesforce Pardot is preferred

This role is Hybrid

National travel will be less than 30%

OUR OFFER

• We aim to create an environment where the best people want to work where they can turn their passion into their job and realize their full potential
• Individual development on-the-job training and development programs designed to help our employees grow in their careers
• Paid parental leave educational assistance paid-time-off among other benefits
• Various healthcare plan options as well as 401(k)

ABOUT BRENNTAG

Brenntag is the global market leader in chemicals and ingredients distribution. The company holds a central role in connecting customers and suppliers of the chemical industry. Headquartered in Essen Germany Brenntag has more than 17000 employees worldwide and operates a network of about 700 sites in 78 2021 Brenntag generated sales of around 14.4 billion EUR. The two global divisions Brenntag Essentials and Brenntag Specialties provide a full-line portfolio of industrial and specialty chemicals and ingredients as well as tailor-made application marketing and supply chain solutions technical and formulation support comprehensive regulatory know-how and digital solutions for a wide range of the field of sustainability Brenntag pursues specific goals and is committed to sustainable solutions in its own sector and the industries served. Brenntag shares have been listed at the Frankfurt Stock Exchange since 2010 initially in the MDAX and since September 2021 in the addition the Brenntag SE shares are listed in the DAX 50 ESG and DAX ESG Target. For more information visit .

INTERESTED

We look forward receiving your provides equal employment opportunities to qualified applicants and employees without regard to race color religion sex sexual orientation gender identity national origin protected veteran status disability or any other status protected by applicable federal state or local law.

Brenntag TA Team