Director, Demand Generation

Director, Demand Generation & Lifecycle CircleCI — Remote (USA) The Opportunity We're looking for a Director of Demand Generation to build and scale demand for a developer-first product. This role owns pipeline and revenue growth while respecting how developers actually discover, evaluate, and adopt tools — through education, community, and real technical value. Hands-on leadership with direct impact on how developers find, trust, and ultimately bring CircleCI into their organizations. What You'll Do Demand Strategy & Leadership Own demand generation strategy across self-serve and sales-assisted funnels Lead and grow a high-performing demand gen team (internal and contractor) Partner with Sales and RevOps on ICP definition, segmentation, pipeline targets, and handoff design Developer-Centric Campaigns Build multi-channel programs for technical audiences: paid search, paid social, developer communities, technical content, webinars, events, and partner-driven initiatives Design and execute ABM programs targeting mid-market and enterprise accounts, with tailored campaigns for key personas and close coordination with SDRs and AEs Own lifecycle programs that drive activation, retention, and expansion — connecting product usage signals to marketing plays across the full customer journey Analytics, Attribution & Optimization Own pipeline, revenue, and funnel reporting across all motions Measure and optimize CAC, CPL, pipeline velocity, and ROI through continuous experimentation Partner with RevOps to ensure clean data, accurate attribution, and scalable systems Cross-Functional Collaboration Partner closely with SEO, Website, and Social teams to align on integrated programs and ensure demand gen motions are connected across the full digital footprint Work closely with Product, Sales, and Customer teams to support launches, GTM motions, and smooth handoffs across self-serve, SDR, and Sales workflows What We're Looking For 8–12+ years of B2B marketing experience with demonstrated ownership of demand generation strategy and execution Background in developer tools, cloud infrastructure, or a technical platform — you understand how developers evaluate and adopt products Proven track record driving pipeline and revenue across PLG and hybrid GTM models, with a strong grasp of how technical audiences move from self-serve adoption to paid commercial and enterprise Experience managing the handoff between self-serve and sales-assisted motions — you've designed the qualification logic, not just inherited it Deep understanding of the customer journey, lifecycle marketing, and how to use data to drive decisions Hands-on experience with tools like HubSpot, Clay, Gong, Claude, 6sense, Linear You Might Be a Fit If… You've run demand gen at a developer-centric company and have a clear point of view on what works for that audience — and what doesn't You've owned both a PLG funnel and a sales-assisted pipeline program at the same company and understand the tension between them When signups go flat, your first question is where the traffic problem is — not what email to send Your direct reports have grown because of how you developed them CircleCI