Associate Vice President of Marketing

Responsibilities Lead the end-to-end marketing strategy for CenterWell Senior Primary Care, aligning with enterprise growth, brand, and member experience goals Serve as a senior strategic partner to business unit leadership, bringing insights, perspective, and direction to key decisions Build, develop, and coach a high-performing team that supports multiple leaders across the business Create and evolve messaging frameworks, value propositions, and proof points that resonate with prospects and patients Lead the design and implementation of market research and consumer insights to inform strategies and identify whitespace opportunities Define KPIs, track performance, and optimize plans to maximize NPV, reduce customer acquisition cost, and deliver business growth Manage intake of marketing initiatives and overall marketing budget Identify and evaluate new opportunities to expand patient acquisition, engagement and retention Requirements MBA or advanced degree preferred; bachelor’s degree required 10+ years of progressive experience in marketing, with at least 5 years in healthcare or retail preferred Demonstrated success developing enterprise-level, multi-channel marketing strategies in highly regulated industries Deep understanding of healthcare consumer behavior and the evolving landscape of value based care Experience in both B2C and B2B marketing, with the ability to balance strategic vision with operational execution Excellent communicator with the ability to distill complex ideas into compelling stories and business cases Data-driven decision maker with strong analytical and measurement capabilities #J-18808-Ljbffr Jobtailor