Manager Growth Marketing - NAM

Description

At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas. We’re at a pivotal moment to transform how our customers discover, engage with, and use our services in an increasingly digital-first world. With strong brand recognition, trusted infrastructure, and a global footprint, we’re now focused on accelerating our growth through innovative products, modern marketing, and world-class customer experiences. OUR PRINCIPLES

• AMBITION - We dream big, try things out and always ask “why not?” and “what if?” We’re ambitious in our thinking and our delivery
• RESPONSIBILITY - We get involved, bring our perspective, and are always open to new ideas. We take personal responsibility
• COMMUNITY - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community

ABOUT THIS ROLE  We’re looking for a Growth Marketing Manager to accelerate customer acquisition and revenue growth across Xe’s B2C and B2B platforms in North America. This is a high-impact, hands-on role where you’ll own and optimize full-funnel digital campaigns while shaping how we localize and amplify global strategies through content, lifecycle, and social. If you’re energized by the opportunity to drive measurable outcomes, test bold ideas, and scale a global brand in a fast-moving, digital-first environment, this role offers the ownership, visibility, and momentum to make a meaningful impact. ROLES & RESPONSIBILITIES  Performance Marketing & Paid Media

• Plan, execute, and optimize paid acquisition campaigns across Google Ads, Meta Ads, and other relevant channels such as LinkedIn, depending on audience and campaign goals
• Own budget allocation, targeting, and bidding strategies to maximize ROI and efficiency
• Develop and execute regional promo campaigns (e.g. first-transfer offers, limited-time incentives) in coordination with pricing, product, and lifecycle teams
• Build audience segmentation strategies tailored to consumer and business profiles and behaviors
• Collaborate with product, content, lifecycle teams to localize messaging and align campaigns with product launches

ASO & SEO

• Lead App store optimization efforts for Xe’s iOS and Android apps to optimize keywords, test store assets, and drive install growth
• Collaborate with global content and web teams to identify content gaps, localize messaging for regional audiences, and improve search relevance across consumer and business segments
• Drive regional SEO initiatives by optimizing landing pages, blog content, including title tags, meta descriptions, and keyword targeting, to improve visibility for high-intent search queries in the local market
• Collaborate with global content and web teams on SEO testing, experimenting with headline structures, on-page layout, and internal linking to improve rankings, CTR, and conversion

Analytics, Reporting & Experimentation

• Use tools like Amplitude, GA4, and Power BI to monitor web and app traffic, campaign performance, and conversion funnels across B2C and B2B platforms
• Build dashboards and recurring reports to track KPIs (e.g. CAC, ROAS), surface actionable insights, and ensure visibility to the growth and leadership teams
• Design, execute, and analyze A/B tests across creative, messaging, audience targeting, landing pages, and offers to improve performance across the funnel
• Connect top-of-funnel efforts with downstream metrics (e.g. conversion, retention, LTV) to inform strategy and ongoing campaign optimization
• Share performance insights and testing results with global teams to inform broader acquisition strategy 

WORKING CONDITIONS AND PHYSICAL REQUIREMENTS 

• Primarily sedentary work in a general office environment
• Manual dexterity to use computer, telephone and general office equipment
• Ability to sit for extended periods

PERKS & BENEFITS 

• Medical, Dental & Vision Insurance 
• 401K Plan with Match
• Employee Stock Purchase Plan
• Paid Vacation / Sick Leave
• Hybrid Work Schedule
• Tuition Assistance
• Growth Opportunities
• Corporate gatherings, team bonding events, and much more!
• Plumm Mental Health and Wellbeing
• Volunteering day for a charity of your choice

XE offers a competitive salary and benefits package. The reasonable estimated pay for this (Salary Exempt or Non-exempt hourly rate) role ranges from ($120,000USD to $150,000USD). Actual compensation is based upon factors such as the candidate’s skills, qualifications, and experience. In addition, XE offers comprehensive and inclusive employee benefits for this role including healthcare, dental and vision benefits, a 401(K) plan, Paid Vacation/ Sick Leave and more. We want Xe to be a great place to work and to ensure that our communities are represented across our workforce. A vital part of this is ensuring we are a truly inclusive organization that encourages diversity in all respects. Xe is an Equal Employment Opportunity employer. All qualified applicants will be considered for employment regardless of age, national origin, race, color, disability, religion, sexual orientation, gender identity or expression, or any other characteristic protected under applicable law. We are committed to providing reasonable accommodations to qualified individuals with disabilities. If you need assistance or an accommodation due to a disability, you may contact us at View email address on click.appcast.io The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company’s right to assign or reassign duties and responsibilities to this job as needed. #LI-CP1 #LI-Hybrid