Senior Product Marketing Manager, Consumer Growth Marketing

Role Description

Yelp’s Growth Marketing team is dedicated to driving user acquisition, activation, and long-term engagement across the full consumer lifecycle. As a Senior Growth Marketing Manager, you will lead the strategies and hands-on execution for consumer retention and re-engagement across our Services and Restaurant, Food & Nightlife (RFN) verticals. You will focus on developing mid and lower-funnel marketing strategies that drive repeat engagement, feature adoption, and revenue growth.

• Lead targeted engagement strategies for Services and RFN users across core growth channels, such as email, push, and in-product messages, to increase retention and deepen engagement throughout the user journey.
• Measure campaign performance and partner with Growth Science and Operations teams to track, analyze, and act on results.
• Optimize recurring user journeys, audience segmentation, feature usage, and retargeting campaigns to drive repeat engagements with high-intent users.
• Lead the development, execution, and ongoing optimization of growth experiments and campaigns using A/B testing, segmentation, and analytics.
• Partner with Marketing Technology and Operations teams to build new marketing capabilities, behavioral signals, and channel optimizations that will drive engagement and revenue.
• Develop and execute cross-sell strategies to drive awareness and engagement across the Services and RFN verticals, building experimentation plans to meet revenue goals and executing across core growth channels.
• Collaborate with in-house creative design teams to build best-in-class marketing campaigns, partnering with PMM leads to incorporate key value propositions and ensure consistent brand messaging across growth channels.
• Launch audience expansion experiments to grow reach by increasing channel opt-in and improve campaign effectiveness.
• Partner with Product and Engineering teams to create engagement loops and drive feature adoption.
• Demonstrate strong organizational and interpersonal skills — set priorities, problem-solve, multitask, and work independently in a rapidly changing environment.
• Leverage AI tools and emerging technologies to enhance consumer insights, marketing strategies, and campaign effectiveness.

Qualifications

• 7-10 years of experience in growth marketing, lifecycle marketing, or related roles.
• Proven experience building and optimizing lifecycle programs across owned and operated channels (i.e., email, in-product).
• Experience developing cross-sell or multi-vertical growth strategies that drive measurable business impact.
• Hands-on experience with marketing platforms (i.e., Braze) to manage campaign execution, build audience segmentation, and develop new behavioral signals.
• Strong analytical and strategic thinking skills. Must be comfortable analyzing campaign performance, extracting insights from data, and applying them to real-world execution and optimization.
• Experience with audience expansion strategies, including driving marketing opt-ins or increasing reach through growth experimentation.
• Demonstrated ability to manage performance monitoring across a large portfolio of campaigns, with a bias toward action and continuous optimization.
• Excellent organizational, project management, cross-functional collaboration, and prioritization skills in fast-paced, dynamic settings.
• Strong communication skills with the ability to summarize complex concepts to an executive audience.
• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent practical experience).
• Experience with, or strong enthusiasm for, applying AI solutions in growth marketing.

Benefits

• Effective your first day: Full medical, vision, and dental.
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday.
• Up to 14 weeks of parental leave.
• Monthly wellness subsidy.
• Work from home reimbursement.
• Flexible spending account.
• 401(k) retirement savings plan.
• Employee stock purchase plan.
• Compensation range for this position is $126,000 - $236,000 annually. You may also be offered a bonus and benefits.

Company Description

At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.”

We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.