Senior Product Marketing Manager - Enterprise SaaS

Overview In this role, you will develop and execute go-to-market (GTM) strategies for data and analytics SaaS solutions within the healthcare industry. As a highly skilled, strategic individual contributor, you will translate market insights and product capabilities into clear, compelling messaging that drives awareness, adoption, and revenue growth. You will bring audience, industry, and market insights into the product development and commercialization process while partnering with cross‑functional teams, including sales, account management, product management, and marketing to define buyer groups, support product launches, enable client‑facing teams, and develop strategies that accelerate pipeline and revenue in a fast‑paced, collaborative environment. Responsibilities Develop and execute go‑to‑market strategies for product and feature launches, including segmentation, messaging, enablement, and campaign support. Manage end‑to‑end product launches, including internal alignment, readiness planning, and post‑launch performance tracking. Create and maintain positioning frameworks, value propositions, and persona‑based messaging for products and solutions. Conduct and synthesize market research, client insights, and competitive intelligence to inform product strategy and roadmap. Partner with sales enablement teams to develop training materials, talk tracks, battle cards, and objection‑handling resources. Collaborate with marketing teams to align campaigns, content, and thought leadership with product messaging and target client segments. Coordinate cross‑functional stakeholders across product, sales, and marketing to align priorities and execute strategic initiatives. Manage competing priorities and translate strategic objectives into actionable plans. Define and track key product marketing metrics, including content utilization, sales engagement, pipeline impact, and win/loss insights. Analyze performance data to assess effectiveness and continuously improve go‑to‑market execution. Qualifications Relevant degree in Marketing, Business, Healthcare Administration, or a related field preferred; MBA or other relevant advanced degree preferred. 5 or more years of relevant experience required. Experience in product marketing within enterprise SaaS environments, including data, analytics platforms, and AI‑driven solutions. Experience developing and executing go‑to‑market strategies that drive measurable business results. Foundational understanding of enterprise sales cycles and complex buying processes. Strong analytical skills with the ability to use data to drive decision‑making. Strong storytelling, positioning, messaging, and communication skills with the ability to influence senior leaders and client stakeholders. Ability to collaborate effectively across cross‑functional teams, influence without authority, and manage multiple priorities in a fast‑paced environment. Ability to think strategically and creatively in a fast‑paced, collaborative environment. Healthcare industry experience preferred. Willingness to travel. Compensation & Benefits Estimated Hiring Range: $88,900.00 to $155,500.00. The position is also incentive eligible. Vizient offers a comprehensive benefits plan. Please view our benefits here: Equal Opportunity Employer: Females/Minorities/Veterans/Individuals with Disabilities. The Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law. #J-18808-Ljbffr