Sr. Analyst, Measurement & Insights

Overview The Senior Analyst, Measurement & Insights plays a key role in evaluating market and competitive trends, audience behaviors, and campaign performance across linear, streaming, and addressable media channels. Using Comcast’s first‑party data and third‑party data sources, this role assesses effectiveness, attribution, and audience impact to produce clear and compelling data stories that drive business decisions. The Senior Analyst will present findings to cross‑functional partners, leadership, and client‑facing teams—at times directly to clients—to inform strategy and support sales and sales development initiatives. Success in this position requires strong analytical and storytelling skills, curiosity, and the ability to communicate insights with clarity. Core Responsibilities Understand and apply various statistical concepts, research data, standards and practices. Work directly with cross‑functional teams and department leadership to create research presentations and summaries. Participate in meetings, training programs and conferences as directed. Review types and sources of purchased market research data and recommend purchases to Marketing management. Coordinate and participate in the generation of regular and special market research or trend reports to management. Ensure pertinent market information is translated and dispersed to the Marketing Research Department for evaluation. Maintain expertise in marketing research and stay current on new developments through contacts with educational institutions, professional organizations, publications and vendors. Make recommendations based on analysis and findings. Apply independent judgment and discretion in matters of significance. Maintain regular, consistent, and punctual attendance; be able to work nights and weekends, variable schedule(s), and overtime as necessary. Perform other duties and responsibilities as assigned. Qualifications Education: Bachelor's Degree preferred; applicants with a combination of coursework and experience may also be considered. Skills: Analytical Thinking, Critical Thinking, Curious Mindset. Certifications: Relevant certifications (if applicable). Relevant Work Experience: 5-7 years in a related field. Compensation Pay Range: $85,337.50 - $128,006.26. EEO Statement Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. #J-18808-Ljbffr Blueface Ltd