Director, Brand Activation - Garnier Hair Color

Job Title Director, Brand Activation – Garnier Hair Color Division: Consumer Products DivisionLocation: New York, NYMission: For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup. Core Responsibilities: Partner with Brand GM to develop brand GTM strategy & national activation calendarDevelop brand activation plans including promo, display, retail media, etc.Develop brand elements of GTM kits and lead innovation day presentationsEvaluate in-year brand performance and provide recommendations to category leaders and commercial leads to manage sell-out across customersServe as primary voice of the brand for business development team and key account teamsRepresent voice of the customer across brand-driven conversationsAnalyze sales data, identify key trends and opportunities, and develop account-specific strategies to optimize sell-out and market share growthProvide Input to: Customer marketing – Brand activation ensures that all customer activations are aligned to brand visions and prioritiesMerch ops – Brand activation ensures brand visions are captured in wall strategyCreative Teams – Work with creative teams to ensure proper brand imagery on display and other customer facing vehicles.Consumer Promotions – Work with consumer promo team on promotional strategies and recaps.What’s In It For You:Salary Range: $138,500 – $200,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)Employee Resource Groups (Think Tanks and Innovation Squads)Access to Mental Health & Wellness ProgramsDon’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time. Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.