Director of Marketing & Communications at Calstart Remote

Director of Marketing & Communications job at Calstart. Remote. About The Role : The Marketing Director will lead the strategy and execution of marketing initiatives to support CALSTART’s programs and member-driven projects. This role will focus on raising awareness of CALSTART’s initiatives, driving stakeholder engagement, and delivering measurable results.The ideal candidate is a seasoned marketer with expertise in digital and content marketing, social media strategy and managing high-impact campaigns. With 10+ years of experience, this individual will bring a proven track record of creating innovative and results-oriented marketing. Strong preference to PST based candidates or candidates with the desire to work PST hours. What You'll Do Strategic Marketing for Initiatives : Develop strategies and execute marketing campaigns to promote CALSTART’s programs, technical projects, and policy initiatives. Collaborate with program leads to identify target audiences, create key messaging, and define outreach approaches to drive engagement. Ensure marketing initiatives amplify the impact and visibility of CALSTART’s work to stakeholders and partners. Design and implement Marketing campaigns that are measurable, with an eye toward continuous optimization opportunities and gathering insights through analytics. Social Media & Digital Strategy : Lead CALSTART’s social media strategy across all platforms, ensuring consistent messaging and engagement. Create and oversee the execution of social media campaigns tailored to highlight key programs and initiatives. Monitor social media trends, analyze performance metrics, and adjust strategies to maximize audience reach and impact. Campaign Development & Execution : Manage multi-channel campaigns to raise awareness of CALSTART’s programs and projects. Develop high-quality marketing materials, such as reports, case studies, infographics, and videos, to support program goals. Utilize email marketing and other digital platforms to deliver targeted and engaging content to stakeholders. Collaboration Across Teams : Partner with program managers and leadership to align marketing strategies with organizational priorities. Support the business development and member services teams by creating materials and campaigns to drive member recruitment and retention. Work with the policy team to effectively communicate CALSTART’s advocacy efforts and achievements. Data-Driven Optimization : Analyze marketing performance metrics, including social media engagement, campaign effectiveness, and audience reach, to refine strategies and improve outcomes. Provide regular reports and insights to stakeholders and leadership on campaign results and marketing impact. Budgeting & Resource Management : Oversee marketing budgets, ensuring efficient use of resources and alignment with program objectives. Manage relationships with vendors and contractors to support specialized marketing needs. What You'll Bring To The Table Bachelor’s degree in Marketing, Business, Communications, or a related field. 10+ years of experience in marketing leadership, with a proven track record of managing successful marketing initiatives. Expertise in social media strategy, including content creation, audience engagement, and performance analysis. Strong background in digital marketing, including email campaigns, SEO, content marketing and analytics. Exceptional project management skills, with the ability to balance competing priorities and deadlines. Strong written and verbal communication skills, with the ability to craft compelling narratives for diverse audiences. Desired Qualifications Master’s degree Familiarity with the clean transportation or environmental sectors. Experience marketing technical, policy-driven, or member-focused programs. Proficiency with tools such as Salesforce, Marketing Cloud, Google Analytics, and social media management platforms. #J-18808-Ljbffr