Luxury Real Estate Marketing Specialist

Job Description

Job Description

We are seeking an experienced, creative, and highly organized Marketing Specialist to join our growing luxury real estate team. This full-time, in-office (Fashion Island, Newport Beach) position plays a critical role in supporting elite real estate professionals by developing and executing exceptional marketing campaigns for luxury residential properties ranging from approximately $1 million to $60 million.

This individual will help elevate our agents’ brands, deliver an exceptional client experience, and ensure every listing is presented at the highest standard. The ideal candidate is a strategic thinker who is equally comfortable executing day-to-day marketing initiatives, thrives in a fast-paced environment, embraces technology and AI, and communicates confidently with high-net-worth clients.

If you are resourceful, detail-oriented, and passionate about creating premium marketing that drives results, we’d love to hear from you.

Employment Type: Full-time

Schedule:  Monday–Friday, 8:30 AM - 5:30 PM.

Benefits

• Paid sick leave (accrued)

• Paid vacation time (accrued)

• 401(k) plan with employer match - eligible after one year of employment

• Health, dental, and vision insurance benefits

Compensation:

$35 - $40 hourly

Responsibilities:

• Develop and execute comprehensive marketing campaigns for luxury residential listings.

• Coordinate all marketing activities from listing launch through closing.

• Create polished marketing materials including brochures, property flyers, listing presentations, email campaigns, digital advertising, and social media content.

• Write compelling property descriptions, marketing copy, newsletters, and client communications.

• Support branding and business development initiatives for top-producing real estate agents.

• Collaborate with photographers, videographers, designers, print vendors, and other marketing partners.

• Manage property listings within the California Regional MLS (CRMLS), ensuring accuracy and compliance.

• Execute and maintain CRM marketing campaigns using Follow Up Boss.

• Utilize AI tools, including ChatGPT and other emerging technologies, to improve workflow efficiency, content creation, research, and campaign performance.

• Monitor campaign effectiveness and recommend improvements.

• Manage multiple marketing projects simultaneously while meeting deadlines with exceptional attention to detail.

Qualifications: Required

• Five (5) or more years of professional marketing experience in real estate

• Strong written and verbal communication skills.

• Proficiency with California Regional MLS (CRMLS)

• Strong organizational, time management, and project management skills.

• Ability to prioritize multiple deadlines in a fast-paced environment.

• Creative problem-solving skills with a resourceful, solution-oriented mindset.

• Experience utilizing AI tools to improve productivity and marketing effectiveness.

• Ability to work collaboratively while taking ownership of projects from concept through completion.

Preferred

• Experience using the Compass HOME platform and MyCbDesk.com

• Experience using Follow Up Boss CRM

• Experience communicating professionally with high-net-worth clients

• Experience using Adobe InDesign

• Experience using Canva

• Experience using MailChimp

About Company

Tim Smith Real Estate Group is synonymous with the coastal Orange County real estate luxury market.

Led by principal Tim Smith, whose well-established reputation and unmatched market knowledge have maintained our status as front-runners in the industry. We are a group of dedicated real estate professionals, pushing boundaries, setting records. It is often said that teams always outperform individuals, and that's why we continue to grow ours.