Campaign Marketing Manager

Campaign Marketing Manager

Porch Group is a leading vertical software and insurance platform and is positioned to be the best partner to help homebuyers move, maintain, and fully protect their homes. We offer differentiated products and services, with homeowners insurance at the center of this relationship. We differentiate and look to win in the massive and growing homeowners insurance opportunity by providing the best services for homebuyers, led by advantaged underwriting in insurance, to protect the whole home.

As a leader in the home services software-as-a-service ("SaaS") space, we've built deep relationships with approximately 30 thousand companies that are key to the home-buying transaction, such as home inspectors, mortgage companies, and title companies.

In 2020, Porch Group rang the Nasdaq bell and began trading under the ticker symbol PRCH. We are looking to build a truly great company and are JUST GETTING STARTED.

Location: India

Workplace Type: Remote

Job Summary

As the Marketing Campaign Manager on the Inspection marketing team, you will play a pivotal role in bringing marketing campaigns to life. Working in partnership with the Sr. Marketing Managers for Services, Software, and Paid Digital, you will be the connective tissue that brings together tactics and assets to form high-impact Integrated Marketing Campaigns (IMCs).

What you'll do as a Campaign Marketing Manager:

• Act as project manager for all marketing campaigns that drive business growth, demand generation, and brand awareness for six software and service-based business units.
• Manage an organization-wide calendar of all campaign elements to ensure smooth operations without conflicts or redundancies.
• Design, build, and schedule engaging email communications via Active Campaign and/or other email automation tools, ensuring visual appeal and grammatical standards are met or exceeded.
• Independently develop functional WordPress landing pages, including basic troubleshooting of plugins, themes, and layout issues
• Partner with demand-gen marketing managers to ensure successful execution of marketing campaigns including email design and delivery, landing page design, Salesforce campaign build, sales enablement tools design, physical and digital marketing collateral design and build, webinar registration build, presentation deck build, and other campaign elements, as needed.
• Develop and take ownership of social media strategy for six software and services BUs + Inspection Fuel, pivoting strategy and tactics to improve performance, as needed.
• Manage and execute organic social media calendar in Hootsuite for six software and services BUs + Inspection Fuel.
• Spearhead end-to-end development and execution of a multi-channel (email, print, direct mail, paid digital, social, telemarketing) marketing campaign for Inspection Fuel Conference.
• Maintain Inspection Fuel website – including updating schedule, speakers, and sponsors regularly throughout the marketing campaign in the lead up to the event.
• Report on email marketing and organic social media performance across all six BUs.

What You Will Bring As A Campaign Marketing Manager:

• Expertise in marketing technology, including Active Campaign, Salesforce CRM, Atlassian productivity tools (Confluence/Jira), Hootsuite, and webinar platforms
• Ability to take ownership of strategy and execution for email marketing and organic social media channels
• Proficiency using generative artificial intelligence tools to increase productivity and generate ideas
• At least five (5) years' experience in managing marketing campaigns and/or marketing operations.
• English Proficiency (CEFR C1 or equivalent): Must possess advanced verbal and written communication skills to lead complex strategy calls with international clients, draft comprehensive technical reports, and negotiate project scope independently. Excellent written and communication skills in English language.
• Proven experience working with US based business teams.
• Ability to work within core US business hours / time zone expectations - Eastern Standard Time (EST) overlap
• Working Hours: 8 Hours (Excluding breaks) 4 Core US Hours Overlap (7:30pm- 11:30pm IST) 4 flexible hours (IST)
• Workspace: A quiet, dedicated space to work, and a reliable internet connection with a minimum speed of 50 Mbps.

What You Will Get As A Porch Group Team Member

Pay Range*: ₹ 10,68, 800 – ₹ 14,96,300 INR Annually

*Please know your actual pay at Porch will reflect a number of factors among which are your work experience and skillsets, job related knowledge, alignment with market and our Porch employees, as well as your geographic location.

Our benefits package will provide you with comprehensive coverage for your health, life, and financial wellbeing.

• Our benefits include medical insurance, accident insurance and retiral benefits.

• Our wellness programs include 12 company-paid holidays, 2 flexible holidays, privilege/earned leave, casual/sick leave, paid maternity and paternity leaves, and weekly wellness events.

What's next?

Submit your application below and our Talent Acquisition team will be reviewing your application shortly! If your resume gets us intrigued, we will look to connect with you for a chat to learn more about your background, and then possibly invite you to have virtual interviews. What's important to call out is that we want to make sure not only that you're the right person for us, but also that we're the right next step for you, so come prepared with all the questions you have!

Porch is committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard and empowered to bring their full, authentic selves to work.

Porch is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable laws, regulations, and ordinances.