Associate Merchant

Company Overview

Founded in 1968, GoldBug is one of the largest branded suppliers of infant and children’s products in the U.S. Our products focus on quality, safety, and style to make life a little easier and a lot more fun for families.

Even as an established company, innovation is at our core. We launched our debut bootie in 1968 and patented the first infant head support in 1979, which led us to today’s extensive line of baby shoes, socks, accessories, and travel staples.

Retail partnerships with Walmart, Target, Kohl’s, and Amazon make it easy for parents to find GoldBug products in stores and online. Much of our momentum is due to work behind the scenes through licensing and private-label partnerships, which started with Carter’s 30 years ago. As a trusted brand partner, we also create products for Fruit of the Loom, OshKosh B'gosh, Cat & Jack, Cloud Island, Wonder Nation, Jumping Beans, and formerly Eddie Bauer and Disney.

GoldBug is a privately held, woman-owned company based in Denver, Colorado. Our hybrid office environment is collaborative while providing team members with ownership and autonomy, making for fun and fulfilling work. Our supportive workplace environment puts GoldBug’s families first—from providing doula stipends to offering Summer Fridays—to maximize quality time with loved ones.

GoldBug’s commitment to families goes beyond baby products or workplace perks as a staunch advocate for maternal health. Most notably, our Healthy Beginnings Program provides financial support to Colorado’s expecting mothers in need. GoldBug is also a proud sponsor of March of Dimes’ It Starts With Mom program and has joined forces with 7-time Olympic gold medalist Allyson Felix, raising awareness for improving maternal health outcomes in the U.S.

Job Summary

The Merchandising team is at the center Goldbug’s business connecting customer needs with innovative products. The Associate Merchant works cross functionally with Product Development, Sales, Design and Planning to manage assortment direction and execute against business goals. This team balances data driven decision making with creativity and customer insight, ensuring products are competitive and aligned with retailer needs.

Key Responsibilities

• Support the development and management of assortments within assigned merchandise categories within the infant, toddler and kids space.
• Analyze sales performance, inventory levels, margins, and product lifecycle data to identify opportunities and risks with detailed reporting.
• Assist in the creation of line review documents, ensuring accuracy in costing, margin targets and factory information.
• Maintain accurate product information, documentation, pricing, and vendor records in Centric PLM.
• Support merchandising leadership to identify product opportunities, emerging design trends, and category growth initiatives.
• Collaborate with Product Development and Design to develop and launch Licensed and Private Brand products.
• Monitor customer trends, competitive activity, and market insights to support assortment decisions.
• Ensure project timelines and deliverables are met.
• Support cross-functional projects and additional merchandising initiatives as assigned.
• Leverage data to anticipate what’s next and continuously improve performance.

Qualifications & Skills

• Bachelor's degree in Business, Merchandising or a related field.
• 1-3 years of experience in merchandising, retail buying, sales or a related field.
• Centric PLM experience highly preferred.
• Experience working with Mass Channel retailers highly preferred.
• Strong retail math skills required.
• Excellent organizational, analytical, and project management skills.
• Excellent communication and relationship-building abilities.
• Proficiency in Microsoft Excel (formulas, reporting, pivot tables)
• Ability to manage multiple priorities in a deadline-driven environment.
• Demonstrated professional judgment in decision‑making, prioritization, and performance analysis.
• A strong execution mindset, consistently driving results against defined objectives.
• The ability to plan ahead and continuously identify opportunities to improve performance.
• Adaptability and creativity when navigating change or solving complex business challenges.

Additional Details

• Benefits include (but not limited to): Medical, Dental, Vision, Life Insurance, Disability Insurance, 401k with match, paid vacation, paid sick/personal leave, hybrid.
• Equal Opportunity Employer: Goldbug is an equal opportunity employer that is committed to diversity and inclusion in the workplace.