Product Marketing Manager - Lifecycle Growth Lead

As our Product Marketing Manager for Member Lifestyle, you’ll design and own the full end-to-end member journey – from the very first interaction through long‑term engagement. This role blends experience design, storytelling, behavioral psychology, and product strategy to craft moments that are intuitive, emotionally compelling, and unmistakably premium. You’ll partner closely with Product, Growth, and Design to create high‑trust experiences that meaningfully improve activation, engagement, and retention. This is a unique opportunity for someone truly customer‑obsessed to help build the first health lifestyle brand. You’ll ensure every touchpoint is consistent, thoughtful, and velvety‑smooth, setting the standard for the category. What You’ll Do Lifecycle and Retention Own all email and lifecycle flows for new members, active members, and re‑engagement Treat email as a long‑term system that compounds over time Continuously test, prune, and evolve flows based on cohort performance Conversion and Clarity Own core landing pages and high‑intent sub‑pages Partner with Growth to experiment on positioning, structure, and messaging Ruthlessly remove confusion and cognitive load Product and In‑App Messaging Define how Superpower explains itself inside the product Shape onboarding, education, nudges, and monetization moments Ensure in‑app messaging is clear, human, and benefit‑led Customer Voice Synthesize member behavior, objections, and feedback into clear recommendations Act as a translator between customer psychology and product decisions What Good Looks Like 1) Email as a compounding system Every member flow has a clear hypothesis Performance is tracked by lifecycle stage, intent, and behavior Weak emails are removed without sentimentality Winning patterns are reused and scaled 2) Clear, differentiated messaging Can explain Superpower in one sentence, five sentences, or a full page Messaging is benefit‑led, not feature‑led Understands narrative sequencing across a journey, not just single screens 3) Tight cross‑functional collaboration Part of the Growth team but can work directly with Product & design Comfortable shipping imperfect v1s and polishing what proves itself 4) Taste and judgment Has a strong bar for copy and UX Can say “this isn’t good enough” and explain why Who You Are High‑velocity execution – work with urgency, and iterate rapidly to drive progress Ownership mentality – you take responsibility for outcomes and see initiatives through from idea to launch Obsessive about details – you spot member friction before anyone else does Fascinated by customer psychology – you design for how people behave Background in marketing, UX, or design; PM experience is a plus but not required High IQ, even higher EQ – you read both systems and people with precision A sharp communicator and storyteller whose copy elevates the entire product Comfortable with ambiguity, cross‑functional chaos, and building 0→1 Bonus: founder or early‑stage startup experience #J-18808-Ljbffr Superpower,-Inc