Market Narrative & Communications Manager

About Smartcat Smartcat is building the future of work, where human expertise meets digital teammates to drive productivity gains for leading enterprises. About the role We are looking for a Market Narrative & Communications Manager to define, shape, and amplify how Smartcat is understood in the market. This is not a traditional communications role. What you’ll own Market Narrative & Positioning Shape and evolve Smartcat’s core narrative. Translate product capabilities into compelling, differentiated market stories. Ensure consistency across website, campaigns, PR, and executive communications. Build point of views that challenge the market and create category separation. Executive Communications & Thought Leadership Partner with executives to develop authentic, high‑impact voices. Build a consistent executive presence that drives engagement and influence. Turn company moments, customer wins, and industry trends into leadership content. Social & Distribution Engine Lead executive social strategy, primarily on LinkedIn. Create a repeatable content cadence (3–5 posts per week across leaders). Activate internal voices to amplify Smartcat’s story. Use AI tools to scale content creation, testing, and iteration. PR & Media Strategy (Modern Approach) Drive a focused, high‑impact PR strategy (not volume‑based). Develop story angles, bylines, and media pitches. Manage external PR contractors or boutique agencies as needed. Identify speaking opportunities, podcasts, and awards that build credibility. Narrative Amplification Across the Business Partner with Product Marketing, Demand Gen, and Customer Marketing. Turn customer stories into market‑facing narratives. Support major launches, events, and announcements with strong storytelling. Ensure alignment between what we say, what we ship, and what the market hears. What success looks like Smartcat executives become recognized voices in AI and market adaptation. Clear, differentiated narrative appears consistently across all channels. LinkedIn becomes a top‑performing awareness and engagement channel. Thought leadership drives inbound interest and pipeline conversations. PR shifts from reactive announcements to proactive storytelling. The market adopts our language and framing. What you bring 5+ years in communications, content, or narrative‑driven marketing roles. Experience in B2B SaaS, AI, or high‑growth tech environments. Proven ability to build executive presence and thought leadership. Exceptional writing and storytelling skills (this is non‑negotiable). Strong instincts for LinkedIn and modern content distribution. Experience working with founders or senior executives. Ability to simplify complex ideas into clear, compelling narratives. Comfort operating in a fast‑moving, high‑ownership environment. Why this role matters This is a high‑impact role at a pivotal moment. You will help define how an entire category is understood and how Smartcat is positioned as the leader in it. If storytelling is seen as growth, not a support function, this role is for you. Success milestones By Day 30 Built the actionable framework that enables you and every other content creator to weave our narrative into everything we do. Built workflows that maximize reach of every PR and thought‑leadership opportunity. Executives actively amplify company narratives across social channels. Sales teams use customer evidence and PR mentions in active deals. By Day 60 Elevated how Smartcat shows up across social and brand channels. Customer evidence embedded across core marketing assets and campaigns. GTM teams actively share and use content to support social selling on a weekly basis and are incentivized to do so. Launched flagship thought‑leadership content that is pitch‑ready. By Day 90 Executive content, PR, GEO, customer storytelling, and sales enablement work as one coordinated system. Smartcat’s market presence is opinionated, customer‑driven, and visible. Drive website volume and conversion traffic through corporate positioning. Why joining Smartcat might be your best move so far A global, connected team – A team of 200+ people across 30+ countries with remote-friendly roles. Be part of an AI Native Organization – Use AI across all areas to accelerate decision‑making and focus on strategy. Innovating a $100 Billion industry – Reshape the multilingual content industry with AI‑powered technology. Join the rocketship to scale‑up 10x and beyond together – Transition from a post‑Series C startup to a company exceeding $100M ARR and $1B in valuation. Smartcat Culture Code: Where Diversity Meets High Performance – Commitment to inclusion, respect, and high performance. #J-18808-Ljbffr