Marketing Manager
Marriott International Inc
Brand summary Join the Opening Team | Cedar Park Marriott Hotel & Conference Center | April 2027 An extraordinary hospitality opportunity is taking shape in Cedar Park, Texas, and we want you to be part of it from day one. The Cedar Park Marriott Hotel & Conference Center is scheduled to open in April 2027, and we are building the founding team that will bring this landmark property to life. The hotel will feature 297 thoughtfully designed guest rooms and suites, more than 30,000 square feet of flexible meeting and event space, exclusive M Club access, distinctive dining experiences, room service, a resort-inspired pool deck, and elevated amenities for business, leisure, group, and social-event guests. Job description About Prime Hospitality Group Established in 2017, Prime Hospitality Group started with five Ruth's Chris Steak House restaurants and swiftly grew to become the largest franchise group of the global brand, with twelve current locations and multiple food and beverage concepts. PHG is now excited to open the Cedar Park Marriott Hotel & Conference Center, a 297-room full-service hotel and conference center in the greater Austin market that will employ approximately 200 team members and serve as a premier hospitality destination. PHG's Core Values Demand for Excellence ~ Passion for Hospitality ~ Desire to Win ~ Unwavering Commitment ~ Hunger to Grow Your Impact The Cedar Park Marriott Hotel & Conference Center is seeking a strategic, creative, and commercially minded Marketing Manager to join our opening team and build the property's market presence from pre-opening through stabilization. Reporting to the Director of Sales & Marketing, this position will lead property-level marketing, communications, digital content, public relations, and campaign execution for the hotel, conference center, restaurants and bars, and event spaces. The ideal candidate is both a storyteller and an operator: someone who can build a launch strategy, create compelling content, manage agencies and deadlines, interpret performance data, and protect brand standards without losing sight of the guest experience or revenue objectives. Your Responsibilities Pre-Opening Brand Launch and Operational Readiness
•Develop and execute the Marketing pre-opening critical path, launch calendar, and first-year activation plan, and translate the property's positioning into clear target audiences, key messages, and visual direction.
•Lead development of the property's visual asset library and pre-opening storytelling, media events, and the grand-opening communications plan. Integrated Marketing Strategy and Digital Demand Generation
•Develop and execute an integrated marketing strategy, including segment-specific campaigns, that supports occupancy, average-rate, group, catering, and outlet revenue objectives.
•Own the hotel's digital presence, content, and paid, owned, and earned channels; use analytics to evaluate conversion, acquisition cost, and return on advertising investment. Content, Social Media, and Public Relations
•Own the hotel's editorial and social-media calendar and creative asset library, and create or coordinate copy, photography, video, and promotional collateral that tell a consistent brand story.
•Build media, influencer, and community relationships; lead public-relations efforts around the hotel opening and monitor reputation, sentiment, and coverage. Meetings, Weddings, and Food & Beverage Marketing
•Partner with Sales and Event Management to market the hotel's meeting and event space, weddings, and social events through presentations, proposal assets, and lead-generation campaigns.
•Collaborate with Food and Beverage leaders to market outlet concepts, seasonal promotions, and culinary events. Budget, Compliance, and Team Collaboration
•Partner with Marriott Digital Services (MDS) and the corporate marketing team at Prime Hospitality Group to align property marketing with Marriott.com, Bonvoy, Local Area Marketing initiatives, brand standards, and digital marketing programs.
•Manage the property marketing budget, vendor and agency relationships, and performance reporting that connects marketing activity to hotel business priorities.
•Serve as the hotel's brand guardian, ensuring messaging and creative align with Marriott and PHG standards, and collaborate closely with Sales, Revenue Management, and Operations. Your Skills/Experience Required Experience
•Four-year bachelor's degree in Marketing, Communications, Public Relations, Business, Hospitality, or a related field and at least two years of relevant experience; or a two-year degree and at least four years of relevant experience.
•Progressive experience developing and executing integrated marketing, digital, social-media, or public-relations initiatives, ideally for a hotel, resort, restaurant, or similarly guest-focused business.
•Strong writing, storytelling, and project-management skills, with working knowledge of digital marketing, social platforms, and analytics. Professional fluency in spoken and written English is required. Preferred Experience
•Previous marketing experience with a full-service Marriott hotel or another upper-upscale hotel or resort brand, ideally including a pre-opening or major launch.
•Proficiency with Adobe Creative Cloud, Canva, or similar design and content tools, and experience marketing group, catering, wedding, or restaurant business. Key Competencies
•Strategic thinking with strong commercial and revenue awareness.
•Creative storytelling and disciplined brand stewardship.
•Digital fluency and data-driven decision-making.
•Collaboration, initiative, and comfort operating in a pre-opening environment. Work Authorization Requirements Authorized to work in the United States of America. Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities. Duties, responsibilities, and activities may change at any time with or without notice. Affirmative Action / EEO Statement PHG is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. Our policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. PHG makes hiring decisions based solely on qualifications, merit, and business needs at the time. Reasonable accommodations will be provided to qualified individuals with disabilities to enable them to perform the essential functions of the position.
•Develop and execute the Marketing pre-opening critical path, launch calendar, and first-year activation plan, and translate the property's positioning into clear target audiences, key messages, and visual direction.
•Lead development of the property's visual asset library and pre-opening storytelling, media events, and the grand-opening communications plan. Integrated Marketing Strategy and Digital Demand Generation
•Develop and execute an integrated marketing strategy, including segment-specific campaigns, that supports occupancy, average-rate, group, catering, and outlet revenue objectives.
•Own the hotel's digital presence, content, and paid, owned, and earned channels; use analytics to evaluate conversion, acquisition cost, and return on advertising investment. Content, Social Media, and Public Relations
•Own the hotel's editorial and social-media calendar and creative asset library, and create or coordinate copy, photography, video, and promotional collateral that tell a consistent brand story.
•Build media, influencer, and community relationships; lead public-relations efforts around the hotel opening and monitor reputation, sentiment, and coverage. Meetings, Weddings, and Food & Beverage Marketing
•Partner with Sales and Event Management to market the hotel's meeting and event space, weddings, and social events through presentations, proposal assets, and lead-generation campaigns.
•Collaborate with Food and Beverage leaders to market outlet concepts, seasonal promotions, and culinary events. Budget, Compliance, and Team Collaboration
•Partner with Marriott Digital Services (MDS) and the corporate marketing team at Prime Hospitality Group to align property marketing with Marriott.com, Bonvoy, Local Area Marketing initiatives, brand standards, and digital marketing programs.
•Manage the property marketing budget, vendor and agency relationships, and performance reporting that connects marketing activity to hotel business priorities.
•Serve as the hotel's brand guardian, ensuring messaging and creative align with Marriott and PHG standards, and collaborate closely with Sales, Revenue Management, and Operations. Your Skills/Experience Required Experience
•Four-year bachelor's degree in Marketing, Communications, Public Relations, Business, Hospitality, or a related field and at least two years of relevant experience; or a two-year degree and at least four years of relevant experience.
•Progressive experience developing and executing integrated marketing, digital, social-media, or public-relations initiatives, ideally for a hotel, resort, restaurant, or similarly guest-focused business.
•Strong writing, storytelling, and project-management skills, with working knowledge of digital marketing, social platforms, and analytics. Professional fluency in spoken and written English is required. Preferred Experience
•Previous marketing experience with a full-service Marriott hotel or another upper-upscale hotel or resort brand, ideally including a pre-opening or major launch.
•Proficiency with Adobe Creative Cloud, Canva, or similar design and content tools, and experience marketing group, catering, wedding, or restaurant business. Key Competencies
•Strategic thinking with strong commercial and revenue awareness.
•Creative storytelling and disciplined brand stewardship.
•Digital fluency and data-driven decision-making.
•Collaboration, initiative, and comfort operating in a pre-opening environment. Work Authorization Requirements Authorized to work in the United States of America. Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities. Duties, responsibilities, and activities may change at any time with or without notice. Affirmative Action / EEO Statement PHG is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. Our policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. PHG makes hiring decisions based solely on qualifications, merit, and business needs at the time. Reasonable accommodations will be provided to qualified individuals with disabilities to enable them to perform the essential functions of the position.
Vacancy posted 2 days ago
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