Senior Manager Creator & Brand Partnerships
Cariloha
Description
About Cariloha:
Cariloha is an omni-channel brand offering soft, sustainable bedding, bath, and apparel made from better-for-the-planet bamboo viscose. Blending the style of the Caribbean with the spirit of Aloha, Cariloha turns self-replenishing bamboo fields into ultra-soft, cool, clean, and green fabrics, delivering sustainable luxury inspired by island living. Every piece is designed to drape customers in naturally breathable comfort, so they can sleep, live, and feel every day like they're on vacation. Today, Cariloha's growing fleet of 60+ stores in 16 countries shares the quality, softness, and eco-conscious footprint of this renewable resource with the world.
About the Role:
We’re looking for someone to own and scale our creator and partnership ecosystem for brands under PW Companies.
This role is responsible for driving incremental revenue through creator and brand partnerships working alongside the Director.
You’ll focus on identifying growth opportunities, building relationships, and optimizing performance across multiple channels with the following responsibilities and duties:
Responsibilities:
Drive Brand and Event Partnerships
- Identify and secure brand and event partnerships that align with our brands
- Develop collaborative campaign concepts that drive reach and revenue
- Negotiate partnership terms and manage execution
- Track and analyze performance of partnership campaigns
- Build a repeatable approach to scaling brand collaborations
Drive Creator Program Growth & Execution
- Drive execution of Creator programs
- Source and manage partnerships aligned with brand standards
- Coordinate creator content and collaboration opportunities
- Ensure programs are delivering value across content, brand exposure, and partnerships
- Identify opportunities to scale and evolve the program
Requirements
Requirements:
This manager should have the following skills, education, and experience:
- Someone who is well connected with 4+ years of experience in creator and brand partnerships
- Proven ability to grow and manage creators with a strong understanding of what performs
- Deep understanding of social trends, platform algorithms, and audience behavior
- Ability to think both creatively and analytically—you know what looks good and what performs
- Strong organizational skills—you can manage multiple projects at once
- Comfortable giving direction and feedback to talent, creators, and team members
- Self-starter who takes ownership and moves quickly without needing constant direction
- Strong event management experience with 4+ years driving influencer and brand events
- Willing to roll up your sleeves to go from strategy to execution with an entrepreneurial mindset
- Adaptable and willing to pivot where necessary
- Strong collaboration skills with various departments
- Excellent communication skills
- Travel to be expected frequently
Compensation & Benefits
- Competitive salary
- Medical, dental, vision, and life insurance
- 401(k) with company match
- Paid time off (PTO)
- Flexible work schedule
- Gym membership options
- Employee recognition programs, including monetary rewards and annual “Live Your Dream” awards
- Generous employee product discounts and annual product giveaways
- Company events, catered meals, and a fully stocked kitchen
- Annual one-on-one financial consulting
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