Associate Director of Growth Marketing

Jam City is seeking an Associate Director of Growth Marketing to play a central role in delivering on ambitious growth plans for Jam City’s portfolio of games The Associate Director of Growth Marketing will be responsible for overseeing the optimization of current User Acquisition efforts (UA), spearheading App Store Optimization (ASO), and driving an impactful creative ad strategy, while expanding the breadth and depth into new channels and funnel types with the goal of increasing revenue and ROAS. They will work closely with studios, publishing, product marketing, and creative services teams to grow our games This is a unique opportunity to make a significant impact by leading growth initiatives and driving improvements across the organization Global Paid & Organic Growth: Oversee the planning and execution of the global acquisition marketing program, blending paid UA channels with robust organic growth and ASO strategies to maximize storefront conversion Budget Management: Manage and optimize a large, multi-million-dollar acquisition marketing budget Creative Ad Strategy: Lead the overarching paid creative strategy; collaborate with internal and external creative teams to brief, test, and iterate on high-performing ad creatives that drive engagement and lower CPIs Storefront Optimization: Own the ASO roadmap, overseeing keyword optimization, A/B testing store assets (icons, screenshots, videos), and leveraging store algorithms to boost organic visibility and conversion rates Executive Reporting: Own and present key performance metrics—including ROAS, LTV, and internal KPI targets on acquisition marketing, creative performance, and ASO initiatives—to senior leadership Data-Driven Insights: Measure the impact of marketing programs on customer behavior, applying insights to refine performance, creative, and store strategies MarTech Collaboration: Partner with Data Science to build internal automation, attribution modeling, and campaign management tools to support revenue forecasting Team Leadership: Lead and mentor a team of performance marketers, creative strategists, and ASO specialists focused on paid channels and organic user growth Test & Learn Culture: Innovate and implement relentless test-and-learn strategies across ad creatives, store pages, and targeting, investing heavily in areas that drive scalable results Cross-Functional Collaboration: Partner with product marketing, publishing, analytics, studios, and product leadership to identify cross-functional growth opportunities, sharing progress, learnings, and best practices Benefits We have several choices of medical plans with a range of coverage levels and costs, including a 100% employer-covered plan Healthy teeth and gums are important to your overall wellness. Jam City has 2 PPO plan options Your eyes are important to us. We offer vision coverage so you can save money on eligible eye care expenses So you can focus on you, we offer access to a free personal health assistant Regular, full-time employees are eligible to take up to 12 weeks of paid parental benefit within the one-year period Jam City has an online community to meet and exchange stories, tips, and joy with your fellow Jam Citizen Parents 5 days for Kin Care for family members including (but not limited to) your grandparents, siblings and pets You can purchase supplemental life insurance in addition to the Company-paid Life and Accidental Death (AD&D) insurance provided to you on day one Start saving for a financially secure retirement with the Jam City 401(k) savings plan—it has benefits that beat other savings accounts Unlimited PTO Paid Sick Time Wellbeing Programs Casual Dress Company Events Dog-Friendly Offices The ideal candidate has a track record of driving high, sustainable, and profitable growth with experience leading a data-driven test-and-learn approach for growth marketing accelerationWe’re looking for a strategic leader to drive repeatable and scalable results across marketing channels and tactics, and who can identify cross-functional growth opportunitiesExcellent oral and written communication skillsStrong experience steering creative ad strategy, including a deep understanding of mobile ad formats, creative trends, and competitive analysisProficient in Excel, MMPs (e.g., Adjust), ASO intelligence tools (e.g., Sensor Tower, AppTweak), and other data analysis platformsRelentlessly high standards and a sharp attention to detailDemonstrated ability to effectively manage and optimize a multi-million-dollar acquisition marketing budgetExperience hiring and managing a world-class team of growth marketers and/or creative strategists7+ years of performance marketing and mobile UA experience (Gaming industry preferred)Proven track record of managing both paid acquisition and organic growth/ASO strategies successfullyStrong analytical approach to acquisition funnel metrics measurement, creative performance, and campaign optimizationsAbility to plan strategically, but stay on top of tactical executionThorough understanding of direct marketing principles, store algorithms, and mobile privacy frameworks (SKAN/Privacy Sandbox) #J-18808-Ljbffr Jam City