Manager, UCF Online Marketing

Manager, UCF Online Marketing

At the University of Central Florida, speaking with one voice amplifies our message and ensures that our shared mission resonates clearly and powerfully. UCF's University Brand & Marketing team is responsible for promoting the university with unity, clarity, and consistency — building the credibility and quality that millions of students, faculty, and stakeholders associate with the UCF brand. Managing the perception of a university of this scale is no small task, and every member of the team plays a crucial role in how UCF shows up in the world. Within that mission sits UCF Online — a nationally recognized leader in digital education with over 25 years of experience and more than 130 online programs serving students wherever they live. UCF Online is committed to tailoring the digital learning experience to fit student needs, from flexible programs and affordable course materials to dedicated advising support. The Marketing team behind UCF Online drives the strategies, campaigns, and storytelling that connect prospective students to the opportunities that can change their lives.

The Opportunity :

The Manager, UCF Online Marketing is a high-impact opportunity for a strategic marketing leader to shape how prospective students discover and connect with UCF's fully online programs. As the Manager of UCF Online Marketing, you will lead the planning and execution of multi-channel marketing strategies and campaigns that drive awareness and enrollment across a portfolio of 130+ online programs. Reporting to the Director of Enrollment Marketing, you will work closely with UCF Online leadership, college-based marketing teams, and academic units to develop campaigns, content, and conversion tools tailored to the needs of online learners. If you are energized by data-informed strategy, cross-functional collaboration, and the opportunity to make a measurable difference in higher education — this role is for you.

Responsibilities:

• Lead and manage cross-platform marketing strategy and campaigns across UCF's portfolio of online programs, including marketing plans, channel mix, and investment across programmatic advertising, SEM/SEO, email automation, and landing pages.
• Partner with UCF Online leadership, academic colleges, and campus marketers to align program priorities, enrollment goals, and marketing strategies across the online portfolio.
• Tailor messaging for adult learners and online audiences. Collaborate with creative and digital teams to ensure high-impact content.
• Monitor and evaluate campaign and program-level performance across channels, identify optimization opportunities, and adjust strategies to improve enrollment outcomes and return on marketing investment.
• Partner with digital strategy and enrollment teams to ensure website and landing page UX supports prospective online student needs.

Minimum Qualifications :

Bachelor's or Master's degree and 4+ years of relevant experience or an equivalent combination of education and experience pursuant to Fla. Stat. 112.219(6).

Preferred Qualifications :

• Experience developing and executing multi-channel digital marketing campaigns, including paid media, SEM/SEO, programmatic advertising, email automation, and landing page optimization, across a large portfolio of programs, products, or services.
• Proficiency in marketing analytics and reporting platforms (e.g., Google Analytics, Tableau, or similar tools) to evaluate campaign performance, interpret pay analytics, and inform data-driven decision-making.
• Familiarity with digital marketing tools and platforms, including Adobe Creative Suite, Salesforce (or comparable CRM), WordPress or similar CMS, and Microsoft Office Suite.
• Background in developing marketing content and messaging tailored to diverse audiences, including adult learners or online communities.
• Knowledge of UX principles and conversion optimization strategies applied to digital content and landing pages.
• Track record of leading projects from inception to completion while coordinating across cross-functional teams, creative partners, external agencies, and vendors.
• Degree in Marketing, Communications, Business Administration, or a related field.

Additional Application Materials Required:

Applicants are encouraged to submit a cover letter, most recent resume, portfolio or relevant work samples demonstrating experience with digital marketing campaigns, content development, or marketing analytics. Examples may include campaign overviews, landing page samples, or redacted performance reports.

Special Instructions to the Applicants:

All applicants must be authorized to work for any U.S. employer. Visa sponsorship is not available for this position, and the university cannot accommodate H‑1B transfers or employment-based visa processing for individuals currently sponsored by another employer.