Marketing Communication Specialist

Job Description and RequirementsThe Marketing Communication Specialist will be primarily responsible for developing content for distribution via our social media channels and credit union website, while also managing social media conversations and generating overall positive social media engagement. In addition, they will support all corporate communications as needed by the Corporate Communications team.Essential Functions and Responsibilities:Lead the end-to-end development and production of video content for social media and internal communications, including concept development, scripting, filming, editing, graphics and post-production, while ensuring content aligns with brand standards and audience needsCreate innovative content that drives audiences to the credit union’s website and social media channelsGenerate copy that communicates clearly and efficientlyCreate, maintain, and update content for third-party channels as neededPrepare, proof, and edit communications for internal and external audiencesIncrease brand awareness through social media effortsAssist in the development of presentations, media kits, and sales/marketing collateralDevelop strategic and innovative methods for engaging through social mediaManage projects and work with other departments within the credit unionReach out to key influencers by brand to build relationships and drive conversationsAll other duties as assigned (Note: essential functions and responsibilities may change, or new ones may be assigned at any time with or without notice)Requirements:Bachelors Degree in Mass Communications, Journalism or MarketingThree to five years of previous job-related work experienceComprehension and experience with multiple social media channels and measurement toolsStrong knowledge of content development and optimizationDemonstrated writing and media pitching abilityCorporate communications expertiseAbility to communicate in a consumer-friendly voice, tone and styleAbility to function in a highly collaborative team environmentFlexibility to coordinate and respond to social media during off-hours/weekends as neededAll qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. #J-18808-Ljbffr