Senior Marketing Manager - Field Marketing

Senior Marketing Manager - Field Marketing

Relocation Assistance Available

Renewal by Andersen | Mechanicsburg, PA

Salary: $80,000 - $140,000+

Are you a hands-on marketing leader who thrives in the field, enjoys developing high-performing teams, and loves turning strategy into results?

Renewal by Andersen is seeking a Senior Marketing Manager to lead our face-to-face marketing programs across Central Pennsylvania. In this highly visible leadership role, you'll oversee Retail Marketing, Events, and RSVP Dinner programs while managing and developing a team of Brand Ambassadors responsible for generating qualified leads and growing our business.

This is an opportunity to join one of the most recognized brands in home improvement while leading a growing team and directly impacting market performance.

Relocation assistance is available for qualified candidates.

Why Join Renewal by Andersen?

Competitive salary: $80,000 - $140,000+

Relocation assistance available

Industry-leading brand with over 120 years of innovation

Career growth opportunities within a rapidly growing organization

Lead a large territory with significant influence and visibility

Comprehensive benefits package

401(k) with company match

Paid time off and paid holidays

Employee product discounts

Collaborative and performance-driven culture

What You'll Do

As the Senior Marketing Manager, you'll lead the strategy, execution, and performance of field marketing initiatives throughout Central Pennsylvania.

You'll be responsible for:

• Leading, coaching, and developing Brand Ambassadors across the territory
• Managing retail marketing, event marketing, and RSVP Dinner programs
• Driving lead generation performance and marketing production goals
• Recruiting, hiring, onboarding, and training top talent
• Monitoring key performance metrics including appointments, leads, conversion rates, and ROI
• Providing field coaching to improve customer engagement and appointment-setting performance
• Ensuring events, retail locations, and marketing programs are properly staffed and executed
• Building relationships with retail partners, event organizers, and community organizations
• Partnering with leadership to develop and execute growth strategies
• Creating a culture of accountability, recognition, teamwork, and continuous improvement

What We're Looking For

We're seeking a motivated leader with experience managing field teams and driving measurable results.

Preferred Qualifications:

• 5+ years of leadership experience in marketing, sales, lead generation, customer acquisition, events, or related industries
• Experience leading field marketing, event marketing, experiential marketing, retail marketing, canvassing, or promotional teams
• Proven success coaching and developing high-performing teams
• Strong analytical skills and experience managing KPIs and performance metrics
• Excellent communication and relationship-building abilities
• Ability to organize multiple projects, locations, and priorities simultaneously
• Comfortable working in a dynamic, fast-paced environment
• Proficiency with Microsoft Office and reporting systems
• Ability to travel regularly throughout Central Pennsylvania
• Availability to support evening and weekend events when needed

Benefits

• Medical, Dental, and Vision Insurance
• Life Insurance
• 401(k) with Company Match
• Health Savings Account (HSA)
• Paid Time Off
• Paid Holidays
• Employee Discounts
• Additional Voluntary Benefits

About Renewal by Andersen

Renewal by Andersen is the full-service window replacement division of Andersen Corporation and is backed by more than 120 years of innovation. We are committed to delivering an exceptional customer experience and providing our employees with opportunities to grow, develop, and succeed.

Renewal by Andersen is an Equal Opportunity Employer.