Senior Product Marketing Manager

About Pindrop Pindrop is the Real Human + Right Human® Identity Trust Platform for the AI era. As AI-driven fraud and deepfakes erode trust in digital communication, Pindrop delivers continuous identity verification and deepfake detection across voice, video, and digital interactions in real time. Enterprises rely on Pindrop to secure billions of high-risk customer interactions each year, including top U.S. banks, insurers, and healthcare providers. Powered by models trained on more than 1.5 billion real-world interactions annually and protected by 300+ patents, Pindrop restores trust while reducing fraud, lowering operational costs, and improving customer experience. Recognized by TIME as one of the Top 10 Most Influential Software Companies of 2026 and by Inc. for Best in Business for Innovation, Pindrop is backed by leading investors including Andreessen Horowitz, IVP, and CapitalG. What You’ll Do Pindrop Pulse is one of TIME Magazine's Best Inventions of 2025 and among the most technically differentiated products in enterprise security. Now generally available on Zoom, Microsoft Teams, and Webex, it detects AI-generated audio and video deepfakes in real time – protecting hiring decisions, financial approvals, executive communications, and vendor interactions from digital impersonation. As a Senior PMM for Pindrop Pulse, you will own the go-to-market strategy for our deepfake portfolio across Pulse for Meetings and Pulse for Calls. From positioning through pipeline, building the market category, driving adoption across enterprise buyers, and translating award-winning technology into messaging that moves deals, your role is critical to the success of the deepfake portfolio. Own positioning, messaging, and competitive differentiation for Pindrop Pulse for Meetings, defining what category this product creates, who it serves, and why Pindrop wins. Lead ongoing product launch activities across Zoom, Microsoft Teams, and Webex ecosystems, including marketplace optimization, platform-specific messaging, and co-marketing opportunities. Build and maintain buyer persona documentation for the range of enterprise decision-makers this product serves: CISO, CTO, Head of Talent Acquisition, CFO, VP Security, and Chief Compliance Officer. Develop and maintain a full sales enablement suite: battle cards, pitch decks, demo scripts, objection guides, ROI frameworks, and use-case one-pagers for key verticals (financial services, technology, professional services, healthcare). Lead competitive intelligence for the deepfake detection and meeting security market, an emerging, fast-moving space with limited established players and significant category-creation opportunity. Build customer success stories and case studies that quantify outcomes: fraud prevention, impersonation incidents stopped, and organizational risk reduction. Partner with demand generation on campaigns that educate the market on the meeting deepfake threat and drive inbound interest and marketplace installs. Contribute Pulse-specific research, data, and thought leadership angles to the quarterly Pindrop Magazine editorial plan — including leveraging Pindrop's proprietary data (7 deepfake attacks per customer per day, 1 in 6 job applicants showing signs of digital manipulation). Lead the pod for Pindrop Pulse’s go-to-market motion. Who You Are You are a category creator. You understand how to market a product that buyers don't yet have a budget line for — and you know how to build the narrative that creates urgency before a formal RFP exists. You understand enterprise security and the modern threat landscape well enough to earn credibility with CISOs, security architects, and risk officers in the first five minutes of a conversation. You translate complex, multi-signal technology — simultaneous audio, video, and geolocation analysis — into threat scenarios that resonate immediately with business buyers who are not technically trained. You are a compelling writer. You can produce product copy, a threat intelligence brief, a customer story, and a webinar abstract at the same standard of quality. You track data obsessively: marketplace conversion rates, content utilization by AEs, win/loss patterns, and message resonance by persona. You take DRI ownership seriously. You flag blockers early, ship on time, and close the loop on every program. Skill Set Must-Haves 5-8 years of B2B SaaS product marketing experience, with demonstrated success launching or growing a product in an emerging or category-defining market. Experience marketing cybersecurity, identity verification, fraud prevention, or AI-driven security products to enterprise buyers. Proven ability to develop buyer personas and messaging for multiple stakeholder types — technical and non-technical — within a single deal. Strong writing and content skills across formats: product copy, case studies, executive briefs, email sequences, and thought leadership. Writing samples required. Experience building sales enablement materials that AEs and SDRs actively use — not assets that live in Notion. Experience working in a pod, squad, or agile marketing model with demand generation and sales. Nice-to-Haves Direct experience marketing to or within HR/talent acquisition, financial services, or enterprise risk functions — the primary use-case buyers for Pulse for Meetings. Familiarity with video collaboration platforms — Zoom, Microsoft Teams, Webex — as distribution or integration channels for enterprise software. Background in AI/ML or generative AI product marketing, particularly around synthetic media or identity risk. Experience with ABM platforms (DemandBase), Salesforce, and Marketo. Familiarity with the biometrics, liveness detection, or deepfake detection technology landscape. What's in it for you Pindrop Pulse for Meetings was named one of TIME Magazine's Best Inventions of 2025. It outperformed every competitor in independent testing by 40 percentage points. It detects synthetic audio with 99% accuracy at less than 1% false positive rate. It ranked first commercially in the ACM MM Deepfake Detection Challenge 2025 for video detection. You will be the marketer who takes this product from award-winning launch to category standard. The meeting deepfake threat is real, accelerating, and not yet well understood by the enterprise buyers who are most exposed. That gap between threat reality and market awareness is where product marketing creates the most value, and you will own that space at Pindrop. You will work directly with Pindrop's founding product and data science teams, with Pindrop's proprietary deepfake research as your content foundation, and with a growing installed base of Fortune 500 customers to build case studies from. This is not a maintenance role. This is a build role. US Base Pay Range: $135,000 USD – $165,000 USD Equal Opportunity Employer Here at Pindrop, it is our mission to create and maintain a diverse and inclusive work environment. As an equal opportunity employer, all qualified applicants receive consideration for employment without regard to race, color, age, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetic information, disability, marital and/or veteran status. #J-18808-Ljbffr