Summer 2027 Intern - Associate Brand Manager - MBA (Emeryville, CA)

Summer 2027 Mba Marketing InternshipJoin Keurig Dr Pepper as an MBA Marketing Internship Associate Brand Manager in Emeryville, CA for a 10-week summer program from June 7 to August 13, 2027. This full-time/hybrid opportunity offers first-year business school students the chance to tackle real brand challenges, develop best-in-class marketing skills, and leave a lasting mark on one of our iconic brands.Interns are assigned individual stretch projects spanning brand strategy, consumer insights, data analysis, and go-to-market planning, with final recommendations presented to senior marketing leaders.About The ProgramOur comprehensive internship experience is built on four pillars of support:Coaching & Feedback: Consistent mentorship and feedback throughout the program. Coaching & support from former interns. Mid-point & final performance evaluations.Holistic Marketing Training: Marketing fundamentals, analytics & financials, consumer insights, operations & route-to-market, leadership & influencing skills.Culture & Networking Events: Formal networking events with Marketing leaders. ABM roundtable & feedback discussions. Leadership coffee chats & happy hours.Access To Leadership: Executive meet & greets. Formal & informal leadership exposure. Opportunities to build personal connections across the organization.What You'll DoAs an intern, you will be assigned a project designed to stretch your analytical and strategic thinking. Throughout the summer, you will develop and strengthen key managerial competencies with support from a dedicated Project Lead and Mentor.Transform Data To Insights: Dive into brand, industry, and consumer data to identify business issues and opportunities. Learn how to use multiple data sources (including tools such as IRI, Numerator, and YouGov) to uncover actionable insights and develop evidence-backed strategic recommendations; thrive with support from your Data Buddy, a dedicated resource for you throughout the program.Generate Fuel For Growth: Own and drive your individual summer brand project end-to-end, from initial scoping through final presentation to senior leaders. Work collaboratively with your Project Lead and cross-functional partners to shape your approach, build your story, and develop a fully formed strategic recommendation. Projects span areas such as brand strategy, innovation, digital shelf, consumer insights, and go-to-market planning.Champion Consumer Obsessed Brand Building: Develop your understanding of the consumer: who they are, what they need, and how our brands can serve them better. Translate consumer insights into clear, actionable implications that inform your brand project recommendations. Begin building a working knowledge of brand equity fundamentals and what sets our brands apart in the marketplace.Shape Brand Strategy: Contribute to brand planning conversations and assist in developing materials that bring your recommendations to life. Gain exposure to annual brand planning, budgeting processes, strategic frameworks, and cross-functional brand alignment under the guidance of your Project Lead.Amplify Impact With Cross-Functional Collaboration: Engage with colleagues across Marketing, Consumer Insights, Finance, Innovation, Sales, and Operations to gather input and build a well-rounded business perspective. We challenge each intern to schedule at least five coffee chats with marketers outside of their day-to-day team over the course of the summer.Present To Marketing Leadership: Deliver a 25–30-minute strategic presentation to senior Marketing leadership covering your key insights, strategic approaches, recommendations, and implementation considerations. Q&A follows. This is your moment to showcase your thinking and the impact of your work.Total Rewards$2,250/week paid bi-weekly $7,000 sign-on bonus, paid within first 30 days of employmentRequirementsCurrently enrolled in a two-year, full-time MBA program; must be between your 1st and 2nd year (expected graduation the year following the internship) 3–6 years of full-time, post-undergraduate professional experience Strong analytical aptitude — able to work with data and translate findings into stories and strategic action Proficiency in Excel and PowerPoint Ability to manage multiple priorities in a cross-functional, fast-paced environment Marketing concentration is not required but is a plus CPG, beverage, or brand marketing experience is a plus Experience with syndicated marketing research databases (e.g., Circana /IRI, Numerator, YouGov, Mintel) is a plusWhat We're Looking ForOur ideal intern brings a general manager and challenger mindset with a passion for our brands and our consumers. We evaluate interns across two dimensions: The "What" — Results Analytical rigor — synthesizes data and develops insight-driven, strategic recommendations Framing & storytelling — frames recommendations into a persuasive, clear narrative Consumer & shopper-driven insights — demonstrates genuine passion for understanding the consumer Strategic thought leadership — thinks critically, combines qualitative and quantitative inputs, and applies brand stewardship principles Balanced priorities — demonstrates growing business acumen and proactively takes ownership The "How" — Behaviors Cross-functional collaboration — actively engages beyond their immediate team Agility & navigating ambiguity — intellectually curious, quick-thinking, no ego Self-awareness & professional maturity — understands their impact and engages appropriately at all levels Receptive to coaching — takes feedback constructively and uses it to improve in real time Influence & drive for impact — results-oriented, evidence-based, with an enterprise mindset Relationship building — builds authentic connections across the organizationThis role is specific to the Coffee Operating Unit of KDP. Following the successful acquisition of JDE Peet's in April 2026, the Coffee Operating Unit will become its own independent publicly traded company. For more information, please visit keurigdrpepper.com.Please note: You must be work-authorized in the United States on a full-time basis without the need for employer sponsorship now or in the future. The Company cannot offer employment to F-1 visa holders who require sponsorship. We incorporate HireVue, an automated interview tool, into our campus recruitment process. We recommend checking with your campus career center for additional preparation resources such as InterviewStream and Big Interview.Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, ethnic or national origin, marital status, veteran status, or any other status protected by law. A.I. Disclosure: KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to View email address on click.appcast.io in lieu of clicking Apply. In order for your application to be considered and opted out of AI, you must include the words "AI Opt-Out" and either job title and location or Job ID # in the email subject line in your email application.