Director of DTC E-Commerce & Digital Strategy (Ref: 198340)

Job Description

Title: Director of DTC E-Commerce & Digital Strategy - (Ref: 198340)

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Location: New York City

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Industry: Beauty / Cosmetics

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Employment Type: Permanent / Contract-to-Permanent

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The Opportunity

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We are partnering with a leading global consumer goods organisation undergoing a significant digital transformation, with a particular focus on expanding its direct-to-consumer (DTC) e-commerce capabilities.

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As part of this transformation, the business is looking to appoint a Director of DTC E-Commerce & Digital Strategy to help shape its digital commerce strategy, develop new consumer experiences and support the evolution of its technology platforms.

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Working closely with senior commercial, brand and technology leaders, this individual will play a key role in defining how the organisation engages directly with consumers, builds scalable digital capabilities and drives sustainable growth across a portfolio of globally recognised brands.

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Key Responsibilities

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• Lead the development and execution of DTC e-commerce and digital commerce strategies across multiple consumer brands.
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• Support the transformation and replatforming of e-commerce capabilities, including the implementation of Shopify.
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• Act as a strategic bridge between commercial stakeholders, brand teams and technology partners, translating business objectives into digital product requirements.
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• Shape digital customer experiences, including personalisation, loyalty, conversion optimisation and cross-brand commerce.
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• Develop digital product roadmaps and work with technical teams and external partners to deliver scalable e-commerce solutions.
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• Identify opportunities to accelerate DTC growth while complementing existing retail and wholesale channels.
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Key Requirements

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• Proven experience leading DTC e-commerce or digital commerce strategy within a consumer-facing organisation.
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• Strong understanding of e-commerce platforms, customer journeys and digital product development.
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• Experience with Shopify or Shopify Plus, ideally involving platform implementation, transformation or replatforming.
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• Ability to translate commercial requirements into digital product strategies and collaborate effectively with engineering teams.
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• Experience within beauty, cosmetics, personal care, retail or broader consumer goods is highly desirable.
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• Strong stakeholder management skills, with the ability to influence senior commercial, marketing and technology leaders.
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