Regional Marketing Program Manager

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Regional Marketing Program Manager in Ireland.

This is a dynamic opportunity for a marketing professional who thrives at the intersection of events, content, and partner engagement within a B2B SaaS environment. The role focuses on driving regional marketing programs across Western Europe, with a strong emphasis on events, webinars, and field marketing initiatives that generate pipeline and strengthen brand presence. You will play a central role in coordinating cross-functional stakeholders, including sales teams, external partners, and prospective customers, ensuring a seamless and impactful event experience. Beyond execution, you will shape messaging and storytelling through compelling copywriting and targeted campaign content. The position offers a high level of ownership in a remote-first environment, where autonomy, creativity, and attention to detail are essential. It is ideal for someone who enjoys managing multiple programs simultaneously while directly contributing to business growth in a fast-paced, international setting.

Accountabilities:

• Plan, coordinate, and execute a comprehensive regional event and webinar calendar across Western Europe, including in-person events, partner roadshows, and virtual sessions.
• Manage end-to-end event execution, including logistics, vendor coordination, budgeting, platform setup, and performance tracking.
• Develop detailed project plans, timelines, and task lists to ensure seamless delivery of all marketing programs and events.
• Serve as the primary marketing liaison for regional partners, supporting co-marketing initiatives and joint event execution.
• Coordinate closely with sales teams to ensure proper tracking, scoring, and follow-up of event-generated leads and attendees.
• Create compelling copy for landing pages, email campaigns, social media posts, and webinar promotional materials.
• Adapt global messaging to local Western European audiences within the B2B SaaS and location intelligence space.
• Lead regional email marketing initiatives, including campaign setup, A/B testing, optimization, and performance analysis.
• Monitor and analyze marketing metrics to evaluate event performance and improve future campaign effectiveness.
• Ensure consistent, high-quality communication with customers, prospects, and VIP attendees before, during, and after events.

Requirements:

• 3–5 years of experience in B2B marketing, with a strong focus on event marketing, field marketing, or program management.
• Experience within B2B SaaS, GIS, mapping technology, or location intelligence environments is highly preferred.
• Proven track record of managing both virtual webinars and in-person events, including trade shows or customer conferences.
• Strong copywriting and content creation skills, with the ability to translate technical topics into engaging marketing messaging.
• Hands-on experience with email marketing tools, marketing automation platforms, and campaign performance optimization.
• Strong analytical skills with experience tracking KPIs, reporting results, and using data to improve marketing outcomes.
• Excellent organizational and project management abilities with a strong attention to detail and execution discipline.
• Ability to work independently in a remote or hybrid, cross-border environment across Western Europe.
• Strong communication and stakeholder management skills, with confidence in coordinating external partners and internal teams.
• Fluency in English is required; additional fluency in German or French is a strong advantage.

Benefits:

• Fully remote role with flexibility across Western European time zones.
• Opportunity to lead high-impact regional marketing programs in a fast-growing B2B tech environment.
• Exposure to international cross-functional teams, including sales, marketing, and partner organizations.
• Ownership of end-to-end event and campaign execution with measurable business impact.
• Career development opportunities in a specialized SaaS and location intelligence industry.
• Dynamic and collaborative work culture that values initiative, creativity, and autonomy.
• Opportunity to work on both strategic planning and hands-on execution of marketing initiatives.
• Competitive compensation package aligned with experience and market standards.
• Access to modern marketing tools, automation platforms, and data-driven campaign environments.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.