Marketing Specialist, Food Americas

Position Summary

The Marketing Specialist will lead the execution of the companys global marketing strategy across the North and South American markets. This role is responsible for translating global brand positioning campaigns and messaging into locally relevant content and measurable marketing programs that resonate with customers in the food packaging industry.

Key Responsibilities

• Localize global messaging to reflect regional customer needs market conditions and industry terminology.
• Develop engaging content with the help of AI (text video photo) for regional and global marketing activities.
• Develop and execute regional sales initiatives and campaigns to drive leads to support regional business objectives
• Monitor campaign and event performance based on clear KPIs. Use data to optimize results and improve lead quality and conversion.
• Coordinate and manage trade shows conferences customer events and industry meetings including event logistics promotional materials booth content invitations communications and post-event follow-up.
• Develop and maintain sales tools that support the customer buying journey including presentations brochures battle cards case studies application materials and other collateral.
• Gather and communicate insights on North American market trends customer priorities competitor activity industry developments and emerging opportunities.
• Partner with sales and product management teams to identify customer challenges market opportunities and content needs. Use CRM data for in depth analysis.
• Engage with industry associations such as PMMI.

Qualifications :

Basic Requirements

• Bachelors degree in marketing communications or a related field.
• 5 years of experience in B2B marketing.
• 5 years of experience in developing content and executing KPI-driven lead-generation campaigns.
• 5 years of experience in creating sales enablement tools and commercial marketing materials.
• 5 years of experience in planning and managing trade shows conferences and industry events.
• Proficiency in Microsoft Office including PowerPoint Excel and Word.

Preferred Qualifications

• Experience in B2B marketing for complex and technical products preferably within engineering packaging or manufacturing industries.
• Experience working within a global matrix organization.
  Experience collaborating with sales teams in a long-cycle consultative or technical B2B environment.
• Understanding of customer journeys buying processes and decision-making across food manufacturers co-packers packaging companies equipment manufacturers or technology related businesses.

Additional Information :

The position compensation range is between $90000 to $110000 per year. It is a commissioned positon. Compensation for roles at Syntegon varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location role degree/credentials relevant skill set and level of relevant experience. Total rewards at Syntegon include salary bonus (if applicable) benefits.

The welfare of our employees matters to us. Therefore Syntegon offers a generous and attractive benefits package that meets our employees needs.

• Health insurance (Medical Dental Vision and Prescription from day one)
• 401(k) with generous Company Match
• Employer Paid Short- and Long-Term Disability Insurance Life Insurance
• Education Assistance Program
• Paid Time Off
• Employee Assistance Program

To ensure the protection of your personal data we kindly ask you to apply exclusively through our online applicant management system were unable to consider applications sent by email or post.

Syntegon Technology is a proud supporter of STEM (Science Technology Engineering & Mathematics) initiatives:

• FIRST Robotics (For Inspiration and Recognition of Science and Technology)
• AWIM (A World In Motion)

By choice we are an Equal Opportunity Employer committed to a diverse workforce.
We do not discriminate in hiring or employment against any individual on the basis of race color gender national origin ancestry religion physical or mental disability age veteran status sexual orientation gender identity or expression marital status pregnancy citizenship or any other factor protected by anti-discrimination laws.

Remote Work :

No

Employment Type :

Full-time