Senior Marketing Director, Generic Medicine Manufacturers

Who is USP? The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world’s leading health and science experts to develop rigorous quality standards for medicines, dietary supplements, and food ingredients. At USP, we believe that scientific excellence is driven by a commitment to fairness, integrity, and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1,300 professionals across twenty global locations, working to strengthen the supply of safe, high-quality medicines worldwide. USP is proud to be an equal employment opportunity employer (EEOE) and is committed to ensuring fair, merit‑based selection processes that enable the best scientific minds—regardless of background—to contribute to advancing public health solutions worldwide. We provide reasonable accommodations to individuals with disabilities and uphold policies that create an inclusive and collaborative work environment. Brief Job Overview The Senior Marketing Director, Generic Medicine Manufacturers will lead the growth strategy for USP standards, products, and solutions in support of the USP 2030 strategy. This role manages a portfolio that serves customers across the generic medicines industry, spanning analytical R&D through manufacturing, and co‑leads the Program Unit Team with Science to shape annual priorities, go‑to‑market strategies, marketing plans, and stakeholder engagement efforts. The incumbent will use market insights, customer feedback, and performance data to identify trends, opportunities, and challenges, and develop strategies that drive growth and achieve revenue and KPI targets. Impact As part of our mission to advance scientific rigor and public health standards, you will play a vital role in increasing global access to high‑quality medicines through public standards and related programs. USP prioritizes scientific integrity, regulatory excellence, and evidence‑based decision‑making to ensure health systems worldwide can rely on strong, tested, and globally relevant quality standards. Responsibilities Define long‑term vision and growth strategy for USP standards and solutions that address the Generics Medicines Manufacturing Industry and align with USP growth goals. Develop Annual Plans, Marketing Plans, and Go‑To‑Market strategies that drive awareness, adoption, and usage of standards, products, and solutions to key target stakeholders. Co‑Lead Program Unit teams in oversight and alignment of strategies, plans and budgets to ensure a seamless approach to implementation across cross‑functional teams. Collect data, insights and conduct market research and analyses to identify opportunities and inform marketing decisions. Understand the pharma regulatory landscape including oversight, enforcement and actions related to quality that impact Industry, USP standards, and customers. Work closely with Science, Product Management, Digital Marketing, Regions, Global Communications, Customer Service, SCDs and others to ensure a unified approach to supporting our products across all touchpoints. Regularly monitor and analyze market, industry and customer data, identifying trends, and implementing strategies to optimize product portfolio performance. Present quarterly business reviews, including updates and performance metrics to executive leadership and key stakeholders. Monitor market, competitive and customer trends to identify opportunities for growth and areas for improvement. Ensure compliance with industry standards, laws, and internal policies, maintaining ethical conduct and governance. Deliver impactful presentations and regular reports to key stakeholders and leadership team. Qualifications Bachelor's degree in business, Marketing, Life Sciences or a related field. 12+ years of experience in marketing, brand management in biopharma, life science, or related field. At least ten (10) years of experience leading and supervising direct reports and staff including cross‑functional team leadership. Exceptional product, process and project management skills; able to manage a diverse and rapidly changing workload, leading across multiple teams within a matrixed structure according to timelines and business goals. Strong business acumen and excellent data and analytics skills. Excellent presentation and communication skills with the ability to inspire trust, confidence, and communicate effectively with internal and external audiences. Preferred Qualifications Master’s degree in Business Administration. Deep knowledge of the pharmaceutical industry. Advanced degree in pharmacy, life sciences or related field. Experience with MS Office, Salesforce, Tableau, Copilot, Adobe and others. B2B and B2C experience. Supervisory Responsibilities 2 direct reports. Benefits USP provides the benefits to protect yourself and your family today and tomorrow. From company‑paid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well‑being is protected. Compensation Base Salary Range: USD $202,000 – 262,150 annually. Target Annual Bonus: % varies based on level of role. Individual compensation packages are based on various factors unique to each candidate’s skill set, experience, qualifications, equity, and other job‑related reasons. Equal Opportunity Statement Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. Job Category & Type Job Category: Sales & Marketing Job Type: Full‑Time #J-18808-Ljbffr US Pharmacopeia