Sr. Manager, Strategic Insights - North America Retail Commercial Insights Leader

Sr. Manager, Strategic Insights Hybrid in Towson, MD or Valley City, OH or Remote Come build your career. It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®. As Senior Manager, Strategic Insights, you will help shape the future of our Tools & Outdoor business by delivering actionable market and competitive insights across North America with focus on commercial retailers and channels, both targeting the Professional Contractor and DIY consumers. In this role, you will lead a team that will partner closely with cross-functional and regional teams to identify trends, assess market dynamics, and translate shopper insights into clear recommendations that inform strategic and commercial decisions. Responsibilities Leverage sales performance and shopper understanding to develop strategic and actionable insights for SBD Brands targeted to the Professional User & DIY Homeowner with our Retailer partners Lead acquisition and synthesis of insights from various sources of data (e.g. POS, shopper panels, primary research) Provide a deep understanding of business growth drivers; identify trends and opportunities for new sources of growth Monitor retail and E-commerce trends and competitive dynamics. Regularly create and take part in activities with consumers and shoppers to understand the why behind behavior Optimize Brand Communication Plans to reach the Professional Market Build and implement learning plans to address most critical questions for the business Make recommendations grounded in consumer and market knowledge, guided by a broader understanding of consumer, customer, and channel insights Drive Channel & Retailer business growth drivers and identify trends and opportunities for new sources of growth Acquire, interpret, and socialize market trends impacting the Professional Contractor Transform data into actionable insights influencing the decisions and behaviour of senior and executive level leaders Guide specific research development and execution using expertise in a wide variety of research methods. Manage your team to best support the NA region and portfolio of Stanley, Black & Decker brands Partner closely with full Strategy & Insights team, Category Management, Sales and Brand Marketing teams Manage priorities, budgets and timelines to meet the business needs Qualifications Bachelor’s Degree, MBA a plus 6+ years of professional experience in Insights, Brand Marketing, Shopper Marketing, and/or Category Management Experience blending quantitative & qualitative learning for a clear story and action plan Experience in analyzing and drawing conclusions from point-of-sale data, browsing and buying behavior, and consumer perceptions Experience building holistic learning plans that integrate data, trends, primary and secondary research Comfort in a fast-paced environment with opportunities to influence Senior Leadership Proven ability to influence a diverse set of stakeholders, including external partners Excellent communication and collaboration skills Experience in managing and developing others Salary The Salary range for this position is $95,600.00 - $153,900.00. This is the lowest to highest annual full-time salary range we would pay for this role at the time of this posting. The salary offered within the range may vary depending on multiple factors including job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements. Please note that salary is only one component of total rewards at Stanley Black & Decker. The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations. The successful candidate may be eligible for annual merit increases. Benefits & Perks Medical, dental, life, vision, disability,401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being. Medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. Discounts on Stanley Black & Decker tools and other partner programs. Company Culture & Values We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to: Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths. Learn: Have access to a wealth of learning resources, including our digital learning portal. Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences. Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices. What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. EEO Statement All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic. If you require reasonable accommodation to complete an application or access our website, please contact us at View phone number on click.appcast.io or at View email address on click.appcast.io. Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password. Know Your Rights: Workplace discrimination is illegal (eeoc.gov) This employer participates in the Work Opportunity Tax Credit (WOTC) program. Applicants may be asked to voluntarily provide information to determine eligibility. Any information provided will be kept confidentially other than as required to make the necessary WOTC disclosures and in accordance with applicable laws. We are committed to ensuring our state-of-the-art smart factory products and services provide greater quality to our customers & greater environmental and social value to our planet. #J-18808-Ljbffr Stanley Black & Decker