Business Insights Planner

Business Insights Planner

The Business Insights Planner (BIP) is a critical role on the team and requires connection, coordination, and collaboration with multiple disciplines including performance media strategy, activation, analytics, client management and field operations. This position will focus on translating and connecting the dots between qualitative and quantitative data and turning that into actionable business insights that will help the collective teams identify and solve challenges for our retail client.

Responsibilities:

• Uncover insights from qualitative and quantitative research data
• Collaborate with internal and potential external partners to create custom research and insights that drive business results
• Engrained in automotive retail and ecommerce environments to provide strategic recommendations on key business objectives and outcomes
• Strong connections into performance media tactics and strategies to ensure campaign objectives are on point
• Collaboration with fellow team members for cross-tier strategy implementation and learnings
• Regularly gather/prepare all necessary materials and conduct Client meetings both in person (Plano, TX) and remote
• Support Account Director on all larger Client initiatives
• Other duties as assigned

Qualifications:

• This BIP must have a thorough knowledge of the Client's business and demonstrate an on-going commitment and response to his or her clients' needs.
• This BIP will be required to build solid relationships and work effectively with people in other departments to achieve optimal results.
• Experience with various qualitative and quantitative research methods
• Proven success managing multiple teams and requests at the same time
• Big picture thinker with strong attention to detail and able to prioritize tasks and manage time effectively
• 4+ years of data analysis experience is a must, with client facing experience important
• Exceptional persuasive communication and presentation skills (written/verbal)
• Experience and background with Automotive Retail clients, particularly with Fixed Operations is a plus, but not required
• Knowledge of integrated disciplines (Direct Marketing, Interactive, Sales Promotion, Public Relations, Lifestyle Marketing, Collateral, and Merchandising) is a plus but not required.
• Prior experience in digital advertising and programming is a plus but not required.
• Prior experience with Google Analytics, Tableau, Asana, Salesforce and Monday is a plus but not required.