Tapestry Senior Manager, Social Media and Influencer Marketing

Position Overview As a member of the Communications team, the Senior Manager, Influencer Marketing, is responsible for the conception, development and execution of the paid and organic influencer marketing strategy, ensuring all content and campaigns follow brand and legal / FTC compliance. The candidate should be a digital native, and visionary thinker - enthusiastic to conceptualize and implement programs that are disruptive while maintaining brand elevation. The position includes ideating, planning, executing and analysis of influencer discovery, contracting and collaboration with the Kate Spade New York Communication and Marketing teams. The role is cross-functional and requires competency across social media, performance media, luxury branding, digital advertising, project management, analytics, and trends within the fashion and retail space. The candidate should have a strong passion for social platforms, interest in finding new creator talents, quantitative skills and a dedicated interest in fashion. Essential Duties and Responsibilities Oversee the influencer marketing calendar and collaborate with internal teams to share plans and coordinate timing. Coordinate the briefing timeline and process for all influencer programs. Track and record content performance to include in reporting. Implement product gifting, sample pulling, shipping, and tracking with influencers and content creators. Run analysis and make recommendations on creators and be able to source benchmarking. Manage back end administrative tasks with finance and legal teams including contracts, invoices, reports, and budget tracking. Skills and Abilities Required Must be a social media expert proficient with TikTok, YouTube, Meta, X, Snapchat, Pinterest, and other emerging platforms. Work well with others and be collaborative by nature. Have a sophisticated sense of creativity paired with strong communication skills, balanced with the ability to quantify data and analyze performance and results; balancing left brain/right brain capabilities. Ability to set clear KPIs and analyze performance data to create actionable next steps, and clearly communicate data to executives in a distilled, refined, relevant way. Self-starter who can articulate big ideas and exciting trends. Desire to flourish in fast-paced environment with an entrepreneurial spirit. Must be extremely detail-oriented. Adept at project management and organization: adhering to budgets, timelines, and goals. Excellent interpersonal and communication skills (verbal and written) with high ability to collaborate with internal teams as well as external partners (platform and publishing partners, talent agents, PR/Influencer marketing agencies, vendors and brand ambassadors). Desire to network, collaborate, discover and cultivate relationships with industry thought-leaders and influencers to bring innovative ideas to the brand via meaningful relationships. Technology Requirements Must be proficient in all Microsoft Office programs. Must be proficient in iPhone applications as related to social media. Must be proficient in influencer management platforms like Creator IQ, Dash Hudson, and/or Traackr. Education and Experience Required College degree required. Minimum of 7 years work experience; luxury fashion, beauty, lifestyle digital background is a plus. Must possess intellectual dexterity to navigate evolving fashion, social and digital landscape. Interest in and passion for luxury and fashion. Our Competencies Courage : Doesn’t hold back anything that needs to be said; provides current, direct, complete, and actionable feedback; addresses issues quickly and directly. Creativity : Generates new and unique ideas; makes connections among unrelated notions; adds value in brainstorming settings. Customer Focus : Dedicated to meeting internal and external customer expectations; uses customer information for product and service improvements. Dealing with Ambiguity : Adapts to change; can decide and act without the total picture; comfortable with risk and uncertainty. Drive for Results : Consistently exceeds goals; top performer; focused on outcomes. Interpersonal Savvy : Relates well to diverse people; builds rapport and constructive relationships; uses diplomacy and tact. Learning on the Fly : Learns quickly when facing new problems; open to change; analyzes successes and failures for improvement. People Manager Competencies Strategic Agility : Sees ahead; anticipates future consequences and trends; can create strategies and plans. Developing Direct Reports and Others : Provides challenging tasks; conducts development discussions; builds development plans. Building Effective Teams : Fosters teamwork; shares successes; encourages open dialogue; defines success for the team. Kate Spade is an equal opportunity and affirmative action employer. All employment decisions are based on qualifications and relate to the requirements of the position. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, disability, marital status, military status, pregnancy, or any other legally-protected basis. Americans with Disabilities Act (ADA) Tapestry, Inc. will provide applicants and employees with reasonable accommodations for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at View phone number on click.appcast.io or View email address on click.appcast.io. Visit Tapestry, Inc. Base Pay Range $95,000.00-$125,000.00 Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401(k), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits. #J-18808-Ljbffr