Digital Marketing Specialist

We’re looking for a full-time Digital Marketing Specialist to take ownership of Bluetek’s marketing strategy and execution. This role is perfect for someone who’s creative, data-driven, and motivated to make a measurable impact. You’ll work closely with the leadership team to manage campaigns across multiple channels, create engaging content, and strengthen Bluetek’s position as the go-to IT partner in Central PA. This is a career-growth role with room to expand into leadership as Bluetek continues to scale. What You’ll Do Develop and manage Bluetek’s marketing calendar (campaigns, social posts, newsletters, events) Plan, design, and schedule monthly email newsletters to clients and prospects Create and post engaging social media content across LinkedIn, Facebook, and other platforms Produce short videos (tutorials, highlights, case studies, client spotlights) Update and maintain the Bluetek website and blog (WordPress) Research prospects, industries, and competitors to fuel campaigns and sales initiatives Build and design marketing assets like checklists, guides, case studies, and sales collateral Monitor and analyze website and campaign performance (Microsoft Clarity, Google Analytics, etc.) Manage and optimize CRM campaigns (GoHighLevel and automation workflows) Collaborate with leadership on new ideas, promotions, and community engagement Assist with event marketing (client appreciation events, trade shows, webinars) Skills You’ll Use Email marketing platforms and campaign automation WordPress & website content management Canva / Adobe Creative Suite for design Social media strategy & scheduling tools CRM & sales/marketing automation tools Video editing & production (short-form) Analytics platforms (Microsoft Clarity, Google Analytics, SEO tools) Who You Are Creative, curious, and detail-oriented Skilled in writing, editing, and design with a strong eye for branding Tech-savvy and eager to explore new digital tools Data-driven with the ability to measure campaign results and ROI Collaborative and professional in communication Motivated to grow with a scaling IT company and take ownership of projects Local to Central PA area Why You’ll Love It Here Make a direct impact on a growing MSP’s brand and client base Gain hands-on experience with the latest marketing tools and trends Balance strategic planning with creative execution Join a team that values professionalism, innovation, and fun Opportunity to advance into a leadership role as Bluetek scales Requirements: 1–3 years of digital marketing experience preferred (internships count) Able to work full-time (40 hours per week) Authorized to work in the U.S. (no visa sponsorship at this time) Familiar with our local area: Mechanicsburg and surrounding towns. Local to our area Health Care Plan (Medical, Dental & Vision) Retirement Plan (401k, IRA) Life Insurance (Basic, Voluntary & AD&D) Paid Time Off (Vacation, Sick & Public Holidays) Short Term & Long Term Disability Training & Development