Senior Product Marketing Lead
Jobright.ai
Join to apply for the Senior Product Marketing Lead role at Jobright.ai 2 days ago Be among the first 25 applicants Join to apply for the Senior Product Marketing Lead role at Jobright.ai Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: EchoMark is a pioneering company focused on enhancing data security through innovative solutions. The Product Marketing Lead will spearhead the product marketing strategy, develop compelling messaging, and drive market education to establish the company's value proposition in the cybersecurity and data protection space. Responsibilities:
- Drive Awareness & Lead Messaging: Make EchoMark a household name among key enterprise and government leaders. Drive awareness of our unique and category-creating solution. Develop clear, compelling messaging that resonates with decision-makers at all levels, including CDOs, CISOs, and CEOs.
- Collateral Development: Create and manage a robust suite of marketing collateral—sales decks, product sheets, case studies, white papers, etc.—that empowers our sales team to effectively communicate the value of our solutions to prospects and customers.
- Press & Media Relations: Serve as the point of contact for press engagements, interviews, and industry discussions. Craft narratives that position us as thought leaders, and build relationships with key industry media to generate coverage.
- Value Proposition Creation: Develop and refine value propositions tailored to our complex buyer ecosystem (20-30 decision makers across departments) with a focus on security as the top priority.
- Pricing & Packaging Strategy: Lead the development of our product pricing and packaging strategy, ensuring alignment with market needs and customer value perception. Support the launch and go-to-market strategy for new products and packages.
- Enterprise Focus: Ensure that all product marketing strategies are tailored to the needs of enterprise and government clients, incorporating the nuances of their procurement processes and decision-making structures.
- Trade Shows & Events: Plan and execute participation in industry trade shows, conferences, and other events, ensuring we have a powerful presence and that our messaging aligns with broader marketing and sales goals.
- Demand Generation: Develop and execute a comprehensive demand generation strategy, leveraging a mix of channels including website optimization, paid and organic media, social media, and content marketing to drive qualified leads and increase brand visibility.
- 7+ years of experience in product marketing, with significant experience in enterprise or government sectors.
- Proven success in educating markets on complex, technical products, preferably in cybersecurity, data management, or related industries.
- Deep experience working with large enterprise, financial services, and government customers.
- Strong experience in developing marketing collateral from scratch, driving product messaging, and creating sales tools for use by both internal teams and external partners.
- Experience working closely with press and industry media, building narratives and generating coverage.
- Demonstrated success in developing value propositions and messaging frameworks for products with multiple decision-makers in the buying process.
- Proven ability to drive pricing and packaging discussions from inception through to market launch.
- Exceptional communication skills, both written and verbal, with a demonstrated ability to translate complex technical concepts into compelling messages.
- A self-starter with the ability to build from the ground up, and a passion for educating and influencing market perceptions.
- Based in the Seattle, WA area.
Vacancy posted 1 day ago
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