Senior Growth Strategist / Associate Director, Performance Marketing

Job Description

About Bowery Boost\n

Bowery Boost is a NYC-based, women-founded, creative-first performance marketing agency working with ambitious beauty, fashion, wellness, and lifestyle brands.

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We believe great performance marketing requires more than managing campaigns. It requires understanding the business, identifying growth opportunities, developing strong creative strategies, and making smart decisions based on data.

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Our approach combines senior-level strategic expertise, performance creative, AI-powered analysis, and a specialized execution team.

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We're looking for an experienced performance marketing leader who can take full ownership of client growth and strategy.

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About the Role\n

We're hiring a Senior Growth Strategist / Associate Director to lead a portfolio of e-commerce and DTC clients.

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This is a highly strategic, client-facing role for someone who understands performance marketing deeply and can independently lead accounts, identify growth opportunities, and drive measurable business results.

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You'll be responsible for overall account health, acquisition strategy, CAC efficiency, channel expansion, and client relationships.

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You won't be expected to spend your days building campaigns, pulling reports, or managing repetitive operational tasks. Our media buyers, creative strategists, offshore execution team, and AI-powered workflows support those functions.

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Instead, your role is to connect the dots, make strategic decisions, and ensure our clients are growing profitably.

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We're looking for someone who thinks like a growth consultant, understands performance marketing, and communicates like a trusted business partner.

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What You'll Do\n

Own Client Growth & Strategy

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• Lead the overall growth strategy across accounts in beauty, wellness, fashion, cpg.
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• Own account health, performance direction, and client satisfaction.
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• Develop quarterly growth plans and actionable testing roadmaps.
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• Analyze business performance across CAC, MER, ROAS, AOV, LTV, conversion rates, and revenue.
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• Identify opportunities to improve acquisition efficiency and profitability.
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• Recommend channel expansion, budget allocation, and new growth initiatives.
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• Understand clients' broader business challenges and connect marketing decisions to commercial outcomes.
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Lead Client Relationships

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• Serve as the primary strategic contact for assigned clients.
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• Lead weekly and monthly performance calls with confidence.
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• Translate complex performance data into clear insights and recommendations.
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• Proactively communicate opportunities, risks, and strategic priorities.
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• Build strong client relationships through expertise, transparency, and accountability.
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• Manage expectations and ensure clients understand both performance results and the strategy behind them.
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Drive Performance Across Channels

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• Oversee paid media strategy across Meta, Google, TikTok, Pinterest, and other relevant channels.
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• Understand campaign architecture, optimization strategies, attribution, and measurement.
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• Partner with specialized media buyers to translate growth objectives into effective execution.
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• Diagnose performance challenges and develop clear action plans.
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• Evaluate the relationship between media performance, creative, landing pages, and conversion.
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• Identify when an account needs a strategic shift rather than incremental optimization.
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Collaborate on Creative Strategy

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• Work closely with creative strategists to develop performance-driven testing roadmaps.
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• Connect customer insights, audience behavior, and creative performance to acquisition strategy.
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• Identify opportunities for new personas, messaging angles, hooks, and creative concepts.
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• Evaluate creative performance and translate findings into strategic recommendations.
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• Ensure creative testing aligns with overall business objectives.
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Lead Account Execution & Accountability

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• Provide strategic direction to media buyers and execution teams.
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• Ensure priorities, deliverables, and timelines are clearly communicated.
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• Maintain visibility into campaign performance and account operations.
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• Identify potential issues before they become client escalations.
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• Ensure quality standards are maintained across assigned accounts.
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• Use AI-powered analysis and reporting tools to make faster, more informed decisions.
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Contribute to Agency Growth

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• Identify opportunities to expand existing client relationships.
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• Participate in strategic planning and account development.
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• Help refine Bowery Boost's performance marketing frameworks and processes.
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• Contribute to a culture of accountability, ownership, and continuous improvement.
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What We're Looking For\n

Required Experience

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• 5–7+ years of experience in performance marketing, preferably within an agency.
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• Significant experience leading e-commerce and DTC accounts.
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• Deep expertise in paid social, particularly Meta Ads.
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• Strong understanding of Google Ads and broader acquisition strategies.
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• Demonstrated ability to independently develop and execute growth strategies.
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• Experience managing meaningful paid media budgets.
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• Strong analytical skills and a deep understanding of CAC, MER, ROAS, LTV, and attribution.
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• Ability to diagnose performance challenges across media, creative, and conversion.
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• Experience leading client relationships and presenting strategic recommendations.
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• Excellent communication, organization, and decision-making skills.
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What Sets You Apart

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• You think beyond platform metrics and understand the economics of an e-commerce business.
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• You can look at an underperforming account and develop a clear plan to improve it.
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• You're comfortable challenging assumptions and making strategic recommendations.
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• You understand that creative strategy and media buying must work together.
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• You're proactive rather than reactive.
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• You take ownership of results rather than waiting for direction.
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• You're excited about using AI and automation to eliminate repetitive work and focus on higher-value thinking.
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• You enjoy working in a fast-moving, entrepreneurial environment where your decisions have a direct impact.
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What Success Looks Like\n

Within Your First 90 Days

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• Develop a deep understanding of your assigned accounts and their business objectives.
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• Independently lead client strategy and performance discussions.
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• Identify clear growth opportunities and areas for improvement.
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• Establish strong working relationships with media buyers, creative strategists, and execution teams.
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• Build actionable strategic plans for your portfolio.
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Long-Term Success

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• Strong client retention and satisfaction.
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• Consistent, measurable progress toward client performance goals.
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• Proactive identification of growth opportunities.
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• Clear accountability and efficient collaboration across teams.
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• Minimal need for senior leadership intervention in day-to-day account strategy.
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• Healthy portfolio profitability and sustainable account management capacity.
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Why Join Bowery Boost?\n

At Bowery Boost, we're rethinking how performance marketing agencies operate.

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We believe experienced strategists should spend their time developing growth strategies, solving business challenges, and building meaningful client relationships, not buried in reporting and repetitive execution.

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You'll work directly with ambitious consumer brands, collaborate with a talented creative team, and leverage AI-powered workflows that make strategic work more effective.

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We're a boutique agency with an entrepreneurial culture, a growing in-house creative studio, and a strong focus on performance, accountability, and innovation.

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This is an opportunity to take meaningful ownership of client growth while helping shape the future of our agency.

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Location: New York City. This is a hybrid position requiring regular in-office collaboration.