4111: Americas Industry Marketing Lead

4111: Americas Industry Marketing Lead About the Role Avanade is shaping the future of Retail and Consumer Goods—helping the world's leading brands respond to disruption, unlock growth, and create 360° value through the power of Microsoft technology and Accenture's industry expertise. As the Americas Industry Marketing Lead for Retail & Consumer Goods / Products, you will play a defining role in how Avanade shows up in market. You'll translate deep industry insight, bold innovation, and proven capability into marketing programs that drive relevance, fuel demand, and build lasting reputation across the US and Canada. This is a senior, hands‑on role for an industry-oriented marketer who thrives at the intersection of strategic thinking and modern marketing execution—someone energized by change, comfortable with complexity, and passionate about the applied use of AI to elevate everything marketing does. What You'll Do Industry & Market Leadership Lead the design and execution of integrated marketing strategies for Retail, Consumer Goods, and Products across US and Canada, supporting Avanade's Mid‑Market clients. Partner with industry subject matter experts, sales, and market leadership to align marketing programs with growth priorities, pipeline needs, and client agendas. Build and activate marketing plans that strengthen Avanade's industry positioning, support deal origination, and enhance market perception. Campaigns, Content & Thought Leadership Develop industry‑relevant content, experiences, and campaigns that demonstrate Avanade's depth, differentiation, and impact across the Retail and Consumer Goods landscape. Activate marketing programs supporting priority clients, new prospective accounts, and growth initiatives. Translate complex industry, technology, and transformation narratives into clear, compelling messaging for senior industry buyers. AI‑Enabled, Insight‑Led Marketing Champion AI‑powered marketing—actively using and experimenting with AI tools to improve how marketing is planned, produced, and optimized. Apply AI to accelerate content creation, enhance personalization, surface insights, and improve marketing effectiveness at scale. Leverage platforms such as Accenture SynOps, LinkedIn Sales Navigator, and advanced martech to identify opportunities and make smarter, faster decisions. Insights, Analytics & Performance Lead audience and buyer research to understand evolving Retail and Consumer Goods priorities, challenges, and purchasing behaviors. Define success metrics and measure marketing performance against agreed KPIs. Use data, analytics, and rapid experimentation to continuously refine campaigns and demonstrate clear business impact. Collaboration & Stakeholder Influence Build trusted relationships with senior stakeholders across a complex, matrixed global organization. Act as a connector across industry, marketing, and sales teams—driving alignment, momentum, and shared outcomes. Operate with confidence, clarity, and credibility at the most senior levels. Who You Are You are an industry‑oriented marketing leader who brings a genuine point of view on Retail and Consumer Goods and the role marketing can play in driving relevance and growth. You lead with client‑centricity, integrity, and accountability—and you're energized by innovation, change, and the applied use of AI in everyday work. You balance strategic thinking with operational rigor, and you value inclusion, collaboration, and building strong partnerships across a complex organization. You're motivated to grow your career at Accenture and help define what modern industry marketing looks like. Basic Qualifications Minimum 8 years of marketing experience in professional services or a complex B2B environment. Preferred Qualifications Demonstrated experience in Retail, Consumer Goods, or Products industry marketing strongly preferred. Proven success driving demand, pipeline, and revenue impact through integrated marketing programs. Strong full‑funnel marketing expertise across events, digital, social, email, and targeted outreach. Excellent project management skills with the ability to manage multiple priorities and stakeholders. Exceptional written, verbal, and presentation skills; able to influence at senior levels. Collaborative, curious, and passionate about the future of marketing and AI. Microsoft Dynamics or comparable CRM platform experience. Marketo or equivalent email marketing/automation platform experience. Proficiency in Microsoft PowerPoint and Excel; design skills a bonus. Compensation Accenture provides a reasonable range of compensation for roles that may be hired as set forth below. Benefits Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long‑term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here: U.S. Employee Benefits | Accenture ( Role Location Annual Salary Range California $94,400 to $224,600 Cleveland $87,400 to $179,700 Colorado $94,400 to $194,100 District of Columbia $100,500 to $206,700 Illinois $87,400 to $194,100 Maine $80,400 to $165,300 Maryland $94,400 to $194,100 Massachusetts $94,400 to $206,700 Minnesota $94,400 to $194,100 New York $87,400 to $224,600 New Jersey $100,500 to $224,600 Virginia $87,400 to $206,700 Washington $100,500 to $206,700 Requesting an Accommodation Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired. If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at View phone number on click.appcast.io or send us an email or speak with your recruiter. Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities. Accenture Equal Opportunity Statement For details, view a copy of the Accenture Equal Opportunity Statement ( Accenture EEO and Veterans Accenture is an EEO and affirmative action employer of Veterans/Individuals with Disabilities. Accenture is committed to providing veteran employment opportunities to our service men and women. Other Employment Statements Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration. Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Further, at Accenture a criminal conviction history is not an absolute bar to employment. The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information. California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, please see additional important information. Please read Accenture’s Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process. #J-18808-Ljbffr Accenture