Program Manager

Responsibilities The News Creator team develops and executes strategies to grow the news content ecosystem through management, partnerships, and key programs. We work closely with Product teams to understand creator cohorts and set priorities, while collaborating with News Publishers and cross‑functional partners to drive efforts forward within the evolving news landscape. Develop, support and execute scaled programs focused on engaging and supporting TikTok News Creators Build and manage relationships with News Creators and Journalists, supporting News content strategies Align on standardized, clear measurement plans in line with the product team and track engagement and program progress to goals, incorporating improvements to optimize program success Collaborate with operations teams to localize and launch creator programs in line with key business frameworks across global markets Align with product team to identify strategic growth opportunities informed by data‑driven needs and product roadmaps Foster strong relationships with cross‑functional teams (e.g., Comms, GR, Legal) to operationalize and scale creator programs and engagement Qualifications Minimum Qualifications: BA/BS degree or equivalent practical experience Demonstrated understanding of the digital news ecosystem, journalism industry, and creator landscape. Experience in creator partnerships, content partnerships, program management, media partnerships, journalism, digital media, social platforms, or related fields. Experience developing and executing end‑to‑end programs, including planning, launch, stakeholder management, measurement, and reporting. Strong project management skills, with the ability to manage multiple initiatives simultaneously in a fast‑paced environment. Experience building and managing relationships with creators, journalists, publishers, media organizations, or other external partners. Experience working cross‑functionally with product, communications, policy, legal, operations, and other stakeholder teams to drive business objectives. Excellent written and verbal communication skills, including experience presenting recommendations and program updates to internal and external stakeholders. Fluent communication in Spanish and English, with the ability to collaborate with Spanish creators and partners. Experience using data and insights to inform strategy, measure program performance, and identify opportunities for optimization. Preferred Qualifications: Experience working in a newsroom, news agency, or news‑focused organization. Experience at a social media platform, technology company, media company, newsroom, or creator‑focused organization. Familiarity with creator monetization, audience development, content strategy, and platform growth best practices. Experience launching or scaling creator engagement, education, or community programs. Job Information The base salary range for this position in the selected city is $88,920 - $209,380 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. EEO & Fair Chance For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; Exercising sound judgment. #J-18808-Ljbffr