Area Sales Representative - Minneapolis Market/Central Northern Wisconsin

Area Sales Representative - Minneapolis Market/Central Northern Wisconsin

Dorman was founded on the belief that people should have greater freedom to fix motor vehicles. For over 100 years, we have been driving new solutions, releasing tens of thousands of aftermarket replacement products engineered to save time and money, and increase convenience and reliability. Founded and headquartered in the United States, we are a pioneering global organization offering an always-evolving catalog of automotive, heavy-duty and specialty vehicle products. Today, we have more than 3,500 employees across 29 different locations, with a family of brands that also includes SuperATV and Dayton Parts. Publicly traded under the stock ticker DORM, reaching a revenue of $2 billion in 2024.

Job Summary The Area Sales Representative (ASR) is a direct, customer-facing role responsible for supporting internal and external customers with exceptional customer service and product support. The ASR combines customer engagement, product knowledge, and hands-on operational work. This includes on-site product changeovers at various customer locations. This is a field-based role; the ideal candidate must reside (or be willing to relocate) in the greater Minneapolis area or Central/Northern Wisconsin. The ability to travel, including overnight stays, will be required and is driven by customer support needs. This role is a road-warrior position and may occasionally require travel outside the assigned area based on business needs.

Primary Duties

• Drive sales, profitability and awareness of Dorman Products through distribution, in support of the area business plan achievement.
• Drive brand & product awareness across all levels of distribution in order to increase sales.
• Support of trade show representation, customer sales/counter person training, jobber/technician visits, changeover assistance and more.
• Lead customer product changeovers end-to-end, including planning, onsite execution (pulling/replacing product, shelf/tag updates), verification, and post-changeover reporting.
• Engage jobbers and technicians as the primary field contact; act as a secondary contact supporting warehouse distributors and retailers within the territory.
• Work with customers to optimize store inventories (Top 250/500 GAP Analysis), communicate promotions, resolve complaints (e.g. Labor Claims) and communicate new product opportunities.
• Expand marketing material distribution and new product announcement enrollment to assist our customers.
• Support trade show representation to build brand and product awareness across distribution.
• Deliver customer sales/counterperson training to improve product knowledge and sell-through.
• Conduct jobber/technician visits to drive adoption, collect feedback, and identify growth opportunities.

Qualifications

• Proficient with Microsoft Office suite
• Self-starter that thrives in remote office environment
• Travel Requirement: Ability to travel 50% or more of the time, including weekend travel as needed
• Physical Requirement: Capability to lift 20 pounds.
• Working Conditions: While performing the duties of this job, the employee is regularly required to reach, swivel, carry items from one building to another, and speak and actively listen. Noise level is usually moderate.

Education / Experience Bachelor's degree in business, automotive technology or a related field preferred 3+ years of applicable experience

Dorman Products is an equal opportunity employer; we value a combination of ideas, perspectives, and cultures at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. EEO/AA Employer M/F/D/V.