Principal, Data Analyst

Role Description

As a Principal Consumer Insights Scientist supporting the Member's Mark organization, you'll serve as the strategic insights partner for one or more merchandising businesses. You'll work directly with merchants, product developers, and cross-functional teams to transform Member feedback into decisions that shape products, packaging, innovation, and the Member experience.

This is a senior-level, hands-on individual contributor role. You'll independently own the complete research lifecycle—from defining business questions and selecting the appropriate methodology to programming studies, analyzing data, interpreting statistical results, and presenting recommendations to senior leadership. There are no junior analysts to hand work off to; success requires both strategic thinking and the ability to execute complex research independently.

One of the most unique aspects of this role is the opportunity to work with the Member's Mark Community—one of the largest consumer co-creation communities in retail. With more than 150,000 Members nationwide, the Community has tripled in size in just two years and gives researchers direct access to engaged Members to co-create, test, taste, evaluate, and improve hundreds of Member's Mark products. This provides an unmatched opportunity to generate rapid, high-quality consumer insights that directly influence products found in clubs across the country.

What you'll do...

• Lead Consumer Research
  • Partner with merchants and product developers to define business questions and research objectives.
  • Select the most appropriate qualitative and quantitative methodologies to answer complex business challenges.
  • Independently design, program, execute, analyze, and report consumer research studies.
  • Ensure research quality through strong research design, questionnaire development, sampling, and statistical rigor.
• Apply Advanced Consumer Research Methodologies
  • Design and execute advanced research methodologies including:
    • Segmentation
    • Discrete Choice / Conjoint
    • MaxDiff
    • TURF Analysis
    • Pricing Research (Van Westendorp, Gabor-Granger)
    • Drivers Analysis
    • Concept & Package Testing
  • Independently analyze and interpret statistical outputs and translate findings into actionable business recommendations.
• Influence Business Decisions
  • Build compelling, executive-ready stories that simplify complex research into strategic recommendations.
  • Present findings to merchants, product developers, and senior leadership.
  • Leverage AI and emerging technologies to improve research quality, efficiency, and speed-to-insight.
  • Champion the voice of the Member across the product development lifecycle.

Qualifications

• Strong business acumen with curiosity about Members, merchandising, and consumer behavior.
• Experience leading end-to-end consumer insights or market research.
• Expertise in qualitative and quantitative research with the ability to apply the right methodology.
• Ability to synthesize data into strategic business recommendations.
• Exceptional communication, executive presentation, and stakeholder management skills.
• Experience influencing without authority and managing multiple priorities.
• Proficiency with AI tools, Excel, PowerPoint, and consumer research platforms.

Requirements

• Option 1: Bachelor's degree in Business, Engineering, Statistics, Economics, Analytics, Mathematics, Arts, Finance or related field and 4 years' experience in data analysis, data science, statistics, or related field.
• Option 2: Master's degree in Business, Engineering, Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology or related field and 2 years' experience in data analysis, data science, statistics, or related field.
• Option 3: 6 years' experience in data analysis, data science, statistics, or related field.

Benefits

• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
• The annual salary range for this position is $90,000.00 - $180,000.00.
• Additional compensation includes annual or quarterly performance bonuses.