Chief Marketing & Growth Officer

We’ve built Rowan by rethinking the ear piercing experience from the ground up—prioritizing safety, clinical expertise, and a customer experience that feels both celebratory and trusted. Every piercing is performed by licensed nurses and guided by our Rowan Clinical Piercing Standard® and paired with our hypoallergenic products, setting a clear standard that is differentiated from traditional retail models. Our goal is to create a destination where customers feel confident, cared for, and excited to participate.

Role Summary:

Reporting directly to the CEO, the Chief Marketing & Growth Officer (CMGO) will lead Rowan’s full-funnel growth strategy across acquisition, retention, customer loyalty, customer insights, and brand. This executive will oversee all marketing functions with a mandate to drive profitable growth, strengthen brand awareness, deepen customer engagement, and maximize customer lifetime value.

The ideal Chief Marketing & Growth Officer candidate is both highly strategic and deeply hands-on — equally comfortable building long-term brand equity and diving into acquisition performance, customer segmentation, loyalty strategy, and marketing analytics. The Chief Marketing & Growth Officer will partner closely with Retail, Finance, Product, and Operations teams to scale Rowan into a nationally recognized consumer brand.

What You’ll Be Doing: 

Growth & Revenue Leadership

• Own Rowan’s customer growth strategy across acquisition, retention, loyalty, and lifecycle marketing
• Drive revenue growth through integrated marketing initiatives across retail and digital channels
• Lead forecasting, budget planning, marketing ROI analysis, and performance optimization
• Develop customer engagement strategies to maximize conversion and LTV
• Own marketing calendar and oversee campaign execution
• Build a rigorous test-and-learn culture focused on scalable and profitable growth

Brand & Customer Engagement

• Lead Rowan’s overall brand strategy and positioning across all channels
• Ensure consistent and compelling storytelling across retail, digital, PR, influencer, and experiential touchpoints
• Drive top-of-funnel brand awareness initiatives aligned to company growth goals
• Oversee customer loyalty, referral, and retention strategies designed to deepen engagement and increase repeat behavior
• Partner cross-functionally to continuously elevate the customer journey and brand experience

Acquisition, Loyalty & Customer Data

• Lead all acquisition channels including paid media, SEO, influencer marketing, email, partnerships, local marketing, and CRM
• Own customer segmentation, lifecycle marketing, loyalty strategy, and retention analytics
• Develop and continuously monitor KPIs including CAC, ROAS, retention, repeat rate, customer engagement, and LTV
• Leverage customer insights and data analytics to inform strategic decision-making and personalization efforts
• Evaluate emerging tools, platforms, and technologies to improve marketing effectiveness and customer understanding

Leadership & Cross-Functional Partnership

• Build, mentor, and lead a high-performing marketing and growth organization
• Partner closely with Retail, Operations, Finance, and Product teams
• Establish scalable processes, organizational structure, and accountability across the marketing function
• Negotiate and manage agency, platform, and vendor relationships

Areas of Oversight

• Customer Data & Insights
• Customer Loyalty & Retention
• CRM & Lifecycle Marketing
• Social Media & Influencer Marketing
• Local & Grassroots Marketing
• Analytics & Marketing Technology
• Brand Marketing
• Growth & Performance Marketing
• Public Relations

Experience We’re Looking For:

• Proven success leading both brand and performance marketing functions
• Strong understanding of customer acquisition, retention, lifecycle marketing, loyalty strategy, and customer segmentation
• Deep experience leveraging customer data and analytics to drive growth and personalization
• Experience scaling national 4-wall retail / healthcare / service companies with hundreds of units
• Highly analytical and financially driven mindset with deep understanding of unit economics and marketing efficiency
• Ability to operate strategically while remaining hands-on in execution