Senior Marketing Manager, Consumer Health & Partnerships

Role Description

This role serves as a senior individual contributor responsible for leading partnership-driven marketing initiatives across the Americas. The Senior Marketing Manager will develop and execute integrated, consumer-focused marketing strategies that drive awareness, engagement, and conversion for Resmed’s core sleep therapy products. This position plays a critical role in connecting partnership ecosystems, digital marketing channels, and customer journeys to deliver measurable business growth. The role is remote within the U.S., with a preference for candidates located on the West Coast.

• Lead the development and execution of strategic marketing programs focused primarily on high-impact partnerships (e.g., Oura, sleep-related partners).
• Define campaign objectives, success metrics, and ROI, ensuring alignment with broader business goals and growth targets.
• Design and oversee end-to-end customer journeys—from awareness and education through conversion—leveraging partner ecosystems and owned digital channels.
• Collaborate cross-functionally with internal teams (digital marketing, omnichannel, product, analytics, and MarComms) to execute integrated campaigns across web, social, and other digital channels.
• Partner closely with external organizations and marketing counterparts to co-develop campaigns, align messaging, and ensure seamless execution.
• Lead the development of campaign briefs and creative briefs, and manage external agencies to deliver high-quality marketing assets.
• Oversee campaign execution end-to-end, including approvals (e.g., regulatory/MLR), timelines, and cross-functional coordination.
• Drive performance marketing efforts (including mid- and upper-funnel initiatives) to generate qualified leads and support revenue growth.
• Measure and report campaign performance using analytics platforms, partnering with data teams to develop dashboards and insights for leadership reporting (e.g., QBRs).
• Continuously optimize campaigns using data, insights, and testing, and explore innovative tools (including AI) to improve marketing effectiveness.

Qualifications

• Bachelor’s degree in marketing, Business, Communications, or a related field required.
• 8+ years of marketing experience, with a strong focus on consumer-driven, multi-channel campaign strategy and execution.
• Direct-to-Consumer marketing experience required, with a deep understanding of customer journeys and consumer behavior.

Requirements

• Proven experience leading end-to-end, integrated marketing campaigns (strategy through execution).
• Experience in partnership or co-marketing initiatives, including working with external partners.
• Demonstrated ability to influence cross-functional stakeholders without direct authority.
• Strong balance of strategic thinking and hands-on execution.
• Analytical mindset with experience measuring campaign performance and driving insights.
• Experience managing agencies and developing campaign/creative briefs.
• Familiarity with digital and omnichannel marketing (web, social, lead generation).
• Background in consumer brands or agency environments preferred.
• Interest in leveraging AI tools to enhance marketing effectiveness.

Benefits

• Comprehensive medical, vision, dental, and life insurance.
• AD&D, short-term and long-term disability insurance.
• Sleep care management.
• Health Savings Account (HSA) and Flexible Spending Account (FSA).
• Commuter benefits.
• 401(k) and Employee Stock Purchase Plan (ESPP).
• Employee Assistance Program (EAP) and tuition assistance.
• Fifteen days Paid Time Off (PTO) in the first year of employment.
• 11 paid holidays plus 3 floating days.
• Eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members.