Chief Marketing Officer (CMO)

About ITG

ITG is a 500+ engineer global digital commerce consultancy supporting some of the world’s fastest-growing enterprise brands across Salesforce Commerce Cloud, Shopify Plus, B2B Commerce, HCL Commerce, Adobe Commerce, and composable architectures. With deep expertise in engineering, AI, UX, and digital operations, we help clients scale with speed, precision, and consistency.

As we enter our next phase of growth, ITG is seeking a Chief Marketing Officer (CMO) who can architect and lead a modern, high-performing marketing organization that drives new-logo acquisition, deepens strategic partnerships, andand elevates ITG’s position to match and surpass global competition.

Position Summary

The Chief Marketing Officer will own ITG’s global marketing strategy with a mandate to dramatically scale brand visibility, pipeline generation, partner influence, and market credibility. This role requires a visionary leader who understands enterprise digital commerce ecosystems and can turn ITG’s engineering excellence into a compelling, differentiated go-to-market engine.

The ideal CMO is both strategic and execution-focused, capable of building a world-class marketing organization from the ground up while partnering closely with Sales, Partnerships, Delivery, and the Executive Team.

Key Responsibilities

1. Growth & Pipeline Leadership

• Build and own ITG’s new-logo acquisition strategy across North America, EMEA, and APAC.
• Establish a predictable demand-generation engine through ABM, digital marketing, conferences, events, community engagement, strategic content, and ecosystem marketing.
• Partner with Sales leadership to define ICPs, messaging, collateral, and qualification frameworks.
• Drive measurable improvements in lead velocity, conversion rates, and sales cycle efficiency.

2. Partner Ecosystem Growth

• Strengthen and expand ITG’s alliances with Salesforce, Shopify, commercetools, Adobe, and other composable vendors.
• Build joint GTM strategies, co-marketing initiatives, and field enablement plans.
• Ensure ITG becomes a top-recommended SI partner through certification growth, case studies, thought leadership, and referenceable wins.
• Manage partner relationships at the executive level and secure joint pipeline commitments.

3. Brand Positioning & Market Differentiation

• Rebuild the ITG brand to align with enterprise digital commerce buyers.
• Lead brand messaging, storytelling, and narrative building around ITG’s strengths:
• Engineering excellence
• Mid-market speed with enterprise quality
• AI-enablement leadership
• High client retention
• Proven success in retail, beauty, and B2B
• Elevate ITG’s presence through PR, analyst relations (Gartner, Forrester), awards, and industry recognition.

4. Marketing Organization Leadership

• Build and manage a cross-functional marketing org including:
• Demand generation
• Events & field marketing
• Digital & content
• Product marketing
• Partner marketing
• Creative
• Marketing operations
• Establish KPIs, dashboards, and a performance culture that ties marketing activity to revenue impact.
• Optimize MarTech stack and data-driven decision-making.

5. Executive Leadership & Cross-Functional Partnership

• Serve as a key advisor to the CEO and executive team on growth strategy.
• Translate ITG’s technical strengths into compelling market offerings.
• Work closely with Delivery to ensure case studies, references, and wins are constantly captured and marketed.
• Shape long-term strategic planning for new markets, verticals, and service offerings.

Qualifications

Required

• 10+ years of progressive marketing leadership experience in enterprise technology, digital commerce, or SaaS.
• Proven track record scaling a services or SI organization ($75M–$300M+).
• Deep understanding of Salesforce, Shopify Plus, AI/ML, composable commerce, or cloud ecosystems.
• Demonstrated success driving pipeline growth, ecosystem partnerships, and brand elevation.
• Experience leading teams of marketers and agencies.
• Strong analytical, strategic, and communication skills.

Preferred

• Prior CMO, VP Marketing, or Head of Growth experience at a digital agency, SI, or consultancy.
• Experience working with offshore/nearshore engineering organizations.
• Experience navigating partnerships with Salesforce, Shopify, Adobe, or equivalent ecosystems.
• Familiarity with Angel/VC/private equity expectations and reporting.

Key Success Metrics

• New-logo acquisition and qualified pipeline growth
• Strength and productivity of Salesforce/Shopify/Adobe partnerships
• Lead conversion rates and CAC efficiency
• Website traffic, SEO authority, and brand awareness
• Event ROI and co-marketing performance
• Ability to attract and retain marketing talent
• Alignment and trust with the executive team

Why This Role Matters

This CMO will shape the future of ITG transforming the company from a world-class engineering partner into a market-leading digital commerce powerhouse.

This is a rare opportunity to build and scale a global brand backed by a proven delivery engine, deep client relationships, and ambitious leadership ready to invest in growth.