Marketing Specialist

Job Description

Job Description

Marketing Specialist

Stabilus is a global leader in the production of gas springs and dampers on five continents. This position is with Fabreeka, a Stabilus owned company, which is located in Stoughton, MA. Fabreeka brings over a century of experience providing vibration isolation and shock control solutions for customers worldwide. Please check us out at

Position Summary:

Support the marketing department by carrying out the daily tasks to keep the department functioning and facilitate the duties of the marketing manager. This position will have a strong focus on content creation for our company and products.

Duties and Responsibilities, including but not limited to:

• Researches and coordinates all aspects of trade shows and conferences, and attends some trade shows
• Coordinates all aspects of Lunch and Learns, including invitations, updating calendar, mailing literature, sending certificates after lunch and learn and follow up satisfaction e-mail
• Distributes web leads to appropriate people across all divisions
• Organizes internal and external distribution of marketing collaterals, including inventory, placing orders, verifying receipt
• Mailings, including data entry of leads, CRM management
• Coordinates and delivers email and mass-mail campaigns
• Collects and qualifies information regarding potential customers via magazines, e-mails, internet and specific web-based programs, i.e. McGraw, Sweets, ThomasNet
• Engages customers on social media, including blog, LinkedIn, Facebook, Twitter, etc
• Phone contact and follow up with potential customers and consultants
• Assists with creation of ads, brochures, case studies, presentations and other collateral, including collaborating with and directing media agencies
• Assists with corporate website content and updating
• Ensures brand messages are supportive of and consistent with marketing strategies across all media platforms, events and opportunities
• Phone coverage during lunches, absences
• Assists with monthly and quarterly reports
• Assists with analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Updates job knowledge by participating in education opportunities

Qualifications

• Bachelor's Degree in Marketing, Communication, Sales or related
• Minimum 1-3 years of marketing experience
• Social Media experience a plus
• Excellent written and verbal communication, editing and organizational skills
• Comfortable interacting with customers in person and on the phone
• Ability to manage numerous activities and support the efforts of others in achieving company goals
• Ability to work independently, take initiative, set priorities and see projects through to completion
• Experience with Microsoft Office Suite (required) and Adobe Creative Suite (a plus)
• Experience with email marketing services (Mail Chimp, Constant Contact, etc.) a plus
• Experience working with and maintaining brand standards
• Experience with CRM system a plus