Senior Trade Marketing & Specialized Channels Lead

Summary The Senior Manager, Trade Marketing & Specialized Channels translates brand strategy into commercially relevant programs, tools, and resources. This hybrid role leads trade marketing initiatives and supports specialized selling teams and partner routes to market. Responsibilities Optimize the Trade Portal, commercial platforms, planning models, and marketing communications. Develop channel-specific tools, portfolio resources, and commercial readiness materials. Support annual planning and assess the return on key programs and initiatives. Coordinate cross-functional stakeholders, agencies, and partners to ensure aligned, timely execution. Requirements Bachelor's degree required. At least 10 years of marketing or creative marketing experience in consumer packaged goods, luxury, or subchannels. Experience with beverage alcohol and the three-tier system. Strong commercial strategy, analytical, project management, communication, and cross-functional collaboration skills. #J-18808-Ljbffr