Lead Writer
Virtual Vocations Inc
Transforming product innovation and brand purpose into compelling narratives, the full-time Lead Writer will develop impactful campaigns and storytelling for HOKA while working remotely, preferably from the West Coast. Key responsibilities Collaborate with creative teams to conceptualize and define narrative and copy direction for HOKA campaigns Craft engaging copy concepts and narratives that resonate with runners and outdoor enthusiasts across various digital channels Champion the HOKA voice, ensuring consistent communication of brand values and product messaging Required qualifications Bachelor's degree or equivalent professional experience 9+ years in an advertising agency or in-house creative environment Strong portfolio demonstrating strategic thinking and compelling storytelling across multiple mediums Expertise in both print and digital marketing and advertising Proven ability to craft persuasive short-form and long-form writing
Vacancy posted 5 days ago
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