Marketing Senior Manager-Deposits

Description Senior Manager – Consumer and Business Deposits The Senior Manager for Deposits is responsible for developing multi-channel acquisition and deepening strategies for Money Market, Savings and CD accounts for Consumer and Business. This role requires a deep understanding of full-funnel marketing strategies, a high degree of analytic and quantitative orientation, and the ability to frame then effectively communicate a strategic vision to senior partners across multiple disciplines. In addition to acquiring and deepening customers, the role requires a robust understanding of profitability management with the ability to monitor on-going trends, identify areas of opportunity, and design a plan to maximize profitability. The ideal candidate will be a self-starter that excels in identifying growth opportunities with a mindset that improvement is around every corner. The ideal candidate will excel at articulating the strategic business value of marketing initiatives, with a clear understanding of how their efforts drive long-term, enterprise-level revenue growth. The primary responsibility of the senior manager will be to hyper partner with cross-functional leaders across product, data & analytics, and marketing to formulate profitable growth strategies, achieve alignment, then translate that vision to channel leads possessing deep expertise in their space. Responsibilities Identify, build, then translate the value of full-funnel performance marketing strategies designed to deliver profitable growth Manage the production and financial forecasting of all actions to target goals Establish a framework for growth with the intent to persuade, educate, and enhance understanding across all levels of the organization Act as a thought leader across various cross-functional departments with the intent to influence, gain alignment, execute, estimate the long-term impact, then refine and expand Partner with internal data & analytics team members to lead the reporting of campaign performance, financial profitability, and test results Condense complex analytical findings into effective stories outlining business impact for executive leadership Remain current with industry trends, leveraging new technologies and strategies to improve performance Research and monitor competitor activity Construct and manage a robust test and learn agenda to maximize production while driving efficiency and profitability Collaborate with product, digital, and UX teams to create impactful user journeys Basic Qualifications: Bachelor's Degree in Marketing or related field 7+ years of experience in marketing Preferred Qualifications: Highly quantitative, analytical, and numbers focused Strong analytical, problem-solving, and planning skills Previous experience managing forecasts and budgets Proven success managing online and offline channels A self-motivated, energetic, and self-directed learner with high intellectual curiosity High-powered interpersonal and communication skills Ability to work individually while also motivating a team Expert level proficiency in Microsoft Excel and PowerPoint Familiarity with marketing channels such as direct mail, email, paid search, paid social, targeted display, affiliate, and emerging platforms #LI-NG1 #LI-Onsite Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay) Yes Workplace Type: Office Our Approach to Office Workplace Type Certain positions outside our branch network may be eligible for a flexible work arrangement. We’re combining the best of both worlds: in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team. Compensation Range: $93,000-$189,000 annually The compensation range represents the anticipated low and high end of the base compensation range for this position. Actual compensation will vary based on various factors including but not limited to location, experience, and education. Colleagues in this position are also eligible to participate in an applicable incentive compensation plan. In addition, Huntington provides a variety of benefits to colleagues, including health insurance coverage, wellness program, life and disability insurance, retirement savings plan, paid leave programs, paid holidays and paid time off (PTO). Huntington is an Equal Opportunity Employer. Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details. Note to Agency Recruiters: Huntington will not pay a fee for any placement resulting from the receipt of an unsolicited resume. All unsolicited resumes sent to any Huntington colleagues, directly or indirectly, will be considered Huntington property. Recruiting agencies must have a valid, written and fully executed Master Service Agreement and Statement of Work for consideration. Welcome to Huntington! At Huntington, we look out for people. From reinventing banking with game-changing innovations to building an internal culture that creates lifelong bonds, together, we can make people’s lives better. And amazing things happen when we look out for each other. We prove it every day. Whether it’s helping a colleague or collaborating on a new tool that will revolutionize the way people save money, our actions can have a huge impact. Our colleagues look out for people with a Can-Do Attitude, Service Heart and Forward Thinking. Those are our values—simple but powerful. Each of them pushes us do the right thing, to do right by people. Because people are what matter. If that sounds like you, we hope you’ll apply to join our team. If you’d like to learn more about how Huntington looks out for people, visit We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of this site or if you require a reasonable accommodation to apply for a job or to perform the essential functions of the job, please send an email to View email address on click.appcast.io Reasonable Accommodations Reasonable Accommodations Various methods will be used throughout the recruitment process to verify candidate authenticity. Any interviews conducted virtually must be joined from a distraction-free environment, with the candidate on camera and without the use of virtual backgrounds. EEOC Disclaimer Know Your Rights CA Data Privacy CA Data Privacy Rights Tobacco Disclaimer Tobacco-Free Hiring Practice Note to Agency Recruiters: Huntington will not pay a fee for any placement resulting from the receipt of an unsolicited resume. All unsolicited resumes sent to any Huntington colleagues, directly or indirectly, will be considered Huntington property. Recruiting agencies must have a valid, written and fully executed Master Service Agreement and Statement of Work for consideration.