Vice President for Marketing & Communications

Vice President for Marketing & Communications

About the Company

Esteemed public research university committed to student success

Industry
Higher Education

Type
Educational Institution

Founded
1872

Employees
5001-10,000

Categories

• Colleges & Universities
• Education
• Virginia Tech
• Higher Education

About the Role

The Company is seeking a Vice President for Marketing and Communications to develop and lead integrated strategies that strengthen its brand, visibility, and institutional priorities. The role serves as a strategic advisor to senior leadership and spokesperson in public and media settings, while overseeing reputation management, crisis communications, and data-informed marketing initiatives. The Vice President leads central creative, marketing, and communications teams and provides direction to communications professionals across the organization. Responsibilities also include coordinating internal and external communications, supporting fundraising and stakeholder engagement, and ensuring consistent brand strategy across channels. Candidates should hold a master’s degree in a relevant field, or a bachelor’s degree with substantial professional experience equivalent to advanced education. Extensive, progressively responsible leadership experience in marketing, communications, public affairs, or brand strategy is required, along with success delivering integrated strategies and measurable outcomes. Applicants should bring expertise in brand development, digital communications, media relations, analytics, emerging technologies, and crisis response, as well as experience advising senior executives and leading high-performing teams. Strong communication skills and experience managing significant budgets and organizational priorities are essential; experience in higher education, fundraising, research promotion, or complex mission-driven organizations is preferred.

Hiring Manager Title
President

Functions

• Marketing