Senior Associate, Product Marketing
$110k - $120kHarbourVest Partners
Senior Associate, Product Marketing
For over forty years, HarbourVest has been home to a committed team of professionals with an entrepreneurial spirit and a desire to deliver impactful solutions to our clients and investing partners. As our global firm grows, we continue to add individuals who seek a collaborative, open-door culture that values diversity and innovative thinking.
In our collegial environment that's marked by low turnover and high energy, you'll be inspired to grow and thrive. Here, you will be encouraged to build on your strengths and acquire new skills and experiences.
We are committed to fostering an environment of inclusion that promotes mutual respect among all employees. Understanding and valuing these differences optimizes the potential of both the individual and the firm.
HarbourVest is an equal opportunity employer.
This position will be a hybrid work arrangement. You will receive 18 remote workdays per quarter to use at your discretion, subject to manager approval.
HarbourVest Partners is seeking a Senior Associate, Product Marketing to play a key role on the Institutional Product Marketing team. This position will focus on developing high-impact sales materials by crafting clear, differentiated messaging that highlights product value propositions, market themes, and competitive advantages.
This is an exciting opportunity to join a well-established, highly collaborative team within a dynamic and growth-oriented part of the firm, offering meaningful visibility and influence across the business.
The ideal candidate is someone who is:
- Skilled at turning complex investment ideas into high-quality, impactful sales collateral
- Can drive conversations with key partners around messaging, marketing collateral, and investment themes
- Brings strong content development and project management experience, with the ability to balance multiple priorities and consistently meet deadlines.
- Demonstrates exceptional collaboration skills, working effectively across functions and with partners at all levels of the organization.
- High level of initiative and comfortable in a fast past environment
- Very detail oriented
- Sense of humor, great teammate, upbeat
What you will do:
- Create and implement marketing content for new product launches. Includes participation in product planning discussions, development and execution of communication plans, and development and production of materials. Support end-to-end product launch workflows by leading the development of core launch deliverables such as the presentation, factsheet, DDQ, PPM content, and other items as needed.
- Drives conversations with key partners to define product messaging across all marketing collateral. Conduct competitor and market research as needed to inform product positioning and messaging.
- Work closely with product specialists, investment, operations, IR, compliance, data, and legal teams
- Develop content for external webcasts, events, product insights, and sales emails to facilitate communication between launches and contribute to product fundraising efforts.
- Assisting in the coordination or execution of targeted GTM initiatives aligned to strategic firmwide priorities.
- Contributing to messaging frameworks, archetype narratives, or insight materials.
- Supporting the development of investor-facing insights, digital content, or campaign assets in collaboration with cross-functional teams.
- Ensure a consistent message, tone, and brand across all marketing materials
- And other responsibilities as required
What you bring:
- Experience developing marketing materials and content with an institutional asset management focus
- Solid understanding of marketing communication practices and relationship management process
- Demonstrated comfort delivering guidance to senior partners and investment professionals
- Solid knowledge of financial markets, private equity is a plus
- Familiarity with investment concepts and high level of comfort with numbers and analysis
- Familiarity and understanding of nuances within private markets clients
- Proven business writing ability with excellent grammar, spelling, and proofreading skills. Maintain a strong attention to detail and quality control across all deliverables.
- Ability to independently analyze information and solve problems
Education Preferred:
- Bachelor of Arts (B.A) or equivalent experience
- Bachelor of Science (B.S) or equivalent experience
Experience:
- 5-8 Years experience preferred
Base Salary $110,000.00 - $120,000.00
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