Brand Director

Company: Easy Healthcare Corporation | View email address on click.appcast.io, Premom Job Type: Full-Time Compensation: $100,000–$146,000 based on experience Reports To: CEO Job Overview Easy Healthcare Corporation is a leader in home healthcare and fertility tracking solutions, known for our innovative brands View email address on click.appcast.io and Premom . We are seeking a Brand Director to drive the growth and positioning of our brands, ensuring consistency, innovation, and market leadership in the fertility and home healthcare sectors. The ideal candidate will bring a deep passion for women’s health and a proven track record in B2C commercialization . We are looking for a strategic leader who balances data-driven marketing with strong design acumen , specifically in overseeing the visual identity and packaging of physical products. Crucially, this role requires a master of project management to take full ownership of all external agency relationships. Key Responsibilities B2C Commercialization & Strategy Execute and maintain comprehensive brand strategies for View email address on click.appcast.io and Premom to strengthen market presence and drive revenue. Lead the B2C commercialization process, ensuring new products are successfully launched and positioned to capture market share in the home healthcare sector. Align brand messaging and visual identity across all platforms to ensure a seamless and engaging customer journey. Agency & Project Management Exercise full ownership of external agency relationships , serving as the primary lead for creative development, media buying, and specialized marketing initiatives. Apply advanced project management skills to oversee complex workflows, ensuring all agency deliverables are on time, on budget, and aligned with brand standards. Manage brand marketing budgets efficiently to maximize return on investment (ROI) across all external partnerships. Product Design & Packaging Acumen Collaborate closely with product development to ensure branding and messaging align with product innovations. Provide high-level design acumen to oversee the development of product packaging , ensuring it is both functional for the healthcare space and aesthetically compelling for the consumer. Align packaging and product marketing strategies with overall company goals to drive customer engagement. Marketing, Research & Performance Partner with internal teams on multi-channel campaigns, including digital, social media, influencer, and email. Oversee relationships with influencers and Key Opinion Leaders (KOLs) within the women’s health and fertility space . Conduct market research to identify industry trends and monitor KPIs to optimize strategies based on data analytics. Qualifications & Requirements Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. Experience: 5+ years of experience in brand management, specifically within healthcare, women’s health, wellness, or consumer goods . Commercialization: Proven experience in B2C commercialization , taking products from development to market leadership. Agency Management: Strong grasp of project management with a proven ability to lead and hold external agencies accountable for high-quality creative output. Design Skills: Strong design acumen with experience overseeing product packaging and brand aesthetics. Technical Skills: Data-driven mindset with expertise in analytics tools such as Google Analytics and social media insights. Industry Passion: A deep-seated interest and background in women's health, fertility, and home healthcare . Why Join Us? Be part of an innovative company shaping the future of fertility and home healthcare. Collaborate with a passionate team dedicated to empowering individuals on their health journeys. Competitive salary, benefits, and an inclusive, growth-centered culture designed to support work/life balance. Easy Healthcare Corporation is an Equal Opportunity Employer. #J-18808-Ljbffr