Social Media and Marketing Coordinator

Company Overview:

Raven Advisory is a leading organization dedicated to revolutionizing training methodologies for modern warfighters. We specialize in providing cutting-edge training solutions, simulations, and technology-driven programs to enhance the skills and readiness of military personnel. We are seeking a talented and innovative Marketing Strategist to join our team and drive our marketing initiatives in support of our growth strategy.

Position Overview:

As the Marketing Director, you will be responsible for developing and executing comprehensive marketing strategy tailored to our target audience within the defense, federal and military sectors including the Special Operations, Intelligence and Army communities. Your role will be instrumental in promoting understanding our training programs, capabilities, technologies, and solutions to engage, develop, and implement a comprehensive digital and in person marketing solutions with military and federal employees and decision-makers.

Responsibilities:

• Develop and implement strategic marketing plans aligned with the company's goals to reach and influence military audiences.
• Conduct in-depth market research and analysis to identify trends, competitors, and opportunities in the defense sector.
• Collaborate with the business units to understand the trainings offered and communicate their value proposition effectively.
• Create and execute compelling marketing campaigns, messaging, and content that resonates with military professionals and decision-makers.
• Utilize various marketing channels, including digital marketing, social media, trade shows, industry events, to reach and engage the target audience.
• Develop relationships with key stakeholders, including government agencies, military units, and defense contractors, to support business development efforts.
• Manage, plan, develop and implement marketing campaign to support trade shows and conferences.
• Analyze marketing performance metrics and KPIs to measure the effectiveness of campaigns and optimize strategies for maximum impact.
• Stay updated on industry trends, regulations, and advancements in marketing strategies to remain relevant and competitive.
• Other duties as required.

Qualifications:

• Bachelor's degree in marketing (master's degree preferred).
• 3-5 years of experience in marketing, within the defense, federal government, military, intelligence industry.
• Proven track record of developing and executing successful marketing strategies.
• Strong understanding of defense industry dynamics, procurement process, and the needs of military customers.
• Excellent communication and presentation skills, and the ability to convey complex technical information clearly and persuasively.
• Excellent social media skills in development and implement targeted social media campaigns
• Proficiency in marketing tools and analytics platforms.
• Ability to work independently and with a team, manage multiple projects, and thrive in a fast-paced environment.
• Location: Fayetteville, NC, Maxton, NC, Aberdeen, NC

Benefits:

• Salary package
• Healthcare Benefits
• 401K
• Professional Development Opportunities