Customer Data Analyst

Summary of the Role Customer Audience Strategist is an operational delivery role within CDP Platform Operations, responsible for building and activating audiences for demand generation campaigns across Thomson Reuters’ marketing programmes. The role owns the full audience fulfilment cycle — from intake and scoping through to build, QA, activation, and documentation — working directly in Treasure Data CDP and coordinating with campaign teams throughout. Audience Fulfilment & Pipeline Management Own the end‑to‑end delivery of audience segmentation requests from Demand Generation teams, managing intake through Workfront, scoping requirements, building segments in Treasure Data, and activating to downstream channels (Eloqua, DV360, SFTP). Manage the active request queue, maintaining delivery against agreed timelines, flagging capacity or data constraints early, and keeping stakeholders informed on status throughout. Audience Build & CDP Operations Build audience segments directly in Treasure Data CDP, applying sound segmentation logic across acquisition, retention, cross‑sell, and win‑back use cases, with correct application of consent flags and suppression rules. Develop working knowledge of the CDP data structure — account and contact data, product entitlements, behavioral signals, and the Golden Record — to ensure audiences are accurate and fit for purpose. Work with AI‑assisted audience generation via Treasure Data Audience Agent, applying human judgement to validate outputs before activation. QA & Data Quality Apply consistent quality checks to all audience outputs — validating segment logic, sizing, overlap, consent basis, and channel compatibility — before any activation is triggered. Identify and escalate data quality issues within the CDP, maintaining clear records of findings and resolutions to support continuous improvement. Documentation & Stakeholder Coordination Maintain thorough documentation of segment definitions, build logic, data sources used, consent basis applied, and QA outcomes, building institutional knowledge that supports repeatability and audit readiness. Communicate clearly with Demand Generation teams on requirements, delivery timelines, and any data constraints affecting audience scope; escalates requests that require broader data or platform decisions to the Marketing Ops Manager. Required About You 3+ years in a marketing operations, marketing tech, or data‑adjacent role, with hands‑on experience building audiences or segments in a CDP, CRM, or marketing automation platform. Practical understanding of B2B segmentation — including consent management, suppression logic, and activation channels — and the ability to translate campaign briefs into technically sound audience specifications. Preferred Direct experience with Treasure Data, Eloqua, or Salesforce; intermediate SQL for data validation and audience investigation. Familiarity with intent data, firmographic enrichment, or technology intelligence providers; understanding of GDPR, CASL, and CAN‑SPAM in a B2B marketing context. What’s in it For You? Hybrid Work Model: flexible hybrid working environment (2‑3 days a week in the office) for office‑based roles while delivering a seamless experience that is digitally and physically connected. Flexibility & Work‑Life Balance: policies designed to manage personal and professional responsibilities, including up to 8 weeks of remote work a year. Career Development and Growth: continuous learning and skill development with Grow My Way programming and a skills‑first approach. Industry Competitive Benefits: comprehensive plans including flexible vacation, two company‑wide Mental Health Days, Headspace access, retirement savings, tuition reimbursement, and resources for mental, physical, and financial wellbeing. Culture: inclusion, belonging, flexibility, work‑life balance, and core values of customer obsession, competitive spirit, challenges, fast learning, and teamwork. Social Impact: two paid volunteer days annually and opportunities to contribute to ESG initiatives. Real‑World Impact: help uphold the rule of law, promote transparency, and support justice worldwide. In the United States, Thomson Reuters offers a comprehensive benefits package including health, dental, vision, disability, and life insurance; a competitive 401(k) plan with company match; paid holidays, sick leave, parental and sabbatical leave; optional hospital and accident insurance; flexible spending and health savings accounts; fitness reimbursement; Employee Assistance Program; legal identity theft protection; 529 plan; commuter benefits; adoption and surrogacy assistance; tuition reimbursement; and access to the Employee Stock Purchase Plan. Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. For eligible U.S. locations, unless otherwise noted, the base compensation range for this role is $58,100 USD – $107,900 USD. Base pay is positioned within the range based on factors including an individual’s knowledge, skills, and experience with consideration to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance. About Us Thomson Reuters informs the way forward by bringing together trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward. As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations worldwide regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug‑free workplace. Thomson Reuters makes reasonable accommodations for applicants with disabilities, including veterans with disabilities, and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process, you may contact our Human Resources Department at View email address on click.appcast.io. Disability accommodations in the recruiting process may include things like a sign language interpreter, making interview rooms accessible, providing assistive technology, or other relevant accommodations. Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations. More information on requesting an accommodation here. Learn more on how to protect yourself from fraudulent job postings here. More information about Thomson Reuters can be found on thomsonreuters.com #J-18808-Ljbffr