Marketing Manager, SaaS

Company DescriptionAt Xplor, we believe that helping people make the most of each day is the most rewarding way to spend ours.We give small and medium-sized businesses cloud-based, intuitive technology solutions that enable them to manage all the hassles of running and growing a business, so business owners can get back to doing what they love. With Xplor Pay, we help businesses get paid quickly and securely – without hidden fees. We built the tech ourselves, and our platform delivers secure, transparent, fast, and accurate payments.We are unified by our purpose of helping people to succeed. So, when you become part of our team, you also become part of the personal connection that strengthens the relationship people have with Xplor products.Job DescriptionAs the Marketing Manager for Xplor’s Laundry SaaS business unit, you will be responsible for driving demand and pipeline growth for software solutions targeting the North American laundry and dry-cleaning market. In this role, you will run campaigns focused on generating new business, customer expansion (up-sell and cross-sell) and customer retention. You will also be responsible for leading the product marketing and content programs with the goal of continual improvement in the customer experience.Key Areas of ResponsibilityCommercial PerformanceGrow market share for our products by optimizing existing demand generation channels and building new ones that deliver qualified pipelineIncrease share of wallet within the customer base through lifecycle marketing campaigns that drive up-sell, cross-sell and churn reduction, growing net retentionIn addition to supporting SaaS revenue growth, promote the integrated payments revenue stream through attach campaigns to the installed base and offer expansionOwn messaging, positioning and launch execution for Laundry SaaS solutions, improving conversion rates and customer satisfaction across the funnelPartner with Product to shape roadmap priorities and go-to-market plans necessary to deliver commercial targets while maximizing customer satisfactionContinuously improve marketing efficiency by driving higher return on marketing spend, lowering CAC and payback periodReport on funnel performance with clear KPIs — MQLs, pipeline contribution, CAC and campaign ROI — to hold the plan accountable to targetsStrategy & VisionShape the marketing vision and strategy for Laundry SaaS in North America, collaborating closely with Product and Sales leaders to identify future growth segments, unique points of differentiation and the go-to-market strategy that supports themOwn the marketing plan and budget for Laundry SaaS (working collectively with Finance). This includes annual campaign planning, channel investment allocation and in-year quarterly reforecasting of demand targets.Collaboration & LeadershipBuild strong working relationships across Sales, Product and Customer Success so the marketing plan is aligned to and accountable for in-year commercial targetsAct as the marketing voice for Laundry SaaS. Rally internal stakeholders and agency partners around campaign priorities and deliver against plansHave a bias to action (“Move with Purpose” Principle), being data driven but also knowing when to moveBe a culture champion, intentionally bring our “Create Lasting Communities” value to life, both in how we market to customers and in making Xplor a fun place to work in a hybrid environmentQualificationsAbility to work in a hybrid model and willing to spend time in the Draper, Utah office to build a strong SaaS marketing cultureBachelor's degree in Marketing, Business, Communications, or a related field preferred; equivalent experience considered.5+ years of experience in marketing roles at a B2B SaaS technology company, with budget ownershipExperience marketing SaaS products in an SMB verticalProven record of accomplishment in driving sustained SaaS pipeline and revenue growthProven record of using lifecycle and retention campaigns to reduce SaaS churn and lift NDRProven record of improving marketing efficiency, resulting in lower SaaS CAC, faster payback and stronger campaign ROIExperience running SaaS demand generation, product marketing and content programs end to endExperience scaling SaaS marketing programs and the operating cadence behind themTeam player with focus on relationship building and influencing across business boundariesThe ability to motivate cross-functional partners in Sales, Product and Customer Success, and work in a matrixed organizationStrong track-record of developing marketing talent and managing agency or vendor partnersDemonstrated experience in building customer centric messaging grounded in SaaS buyer researchAbility to manage multiple campaigns, launches and priorities simultaneously in a fast-paced SaaS environmentHands-on operator and a strong strategic thinker, comfortable in the SaaS marketing tech stackProven track record of clear communications with senior stakeholders and across cross-functional teamsProven experience in data-driven decision-making using SaaS funnel KPIs and campaign metricsThe average base salary pay range for this position is $95,000 to $115,000May be considered for a discretionary bonusLocation: Salt Lake City or Mountain Time Zone#LI-HybridAdditional InformationValues and Life at XplorOur five core values guide us from how we hire and recognise our team members to how we interact with our customers day to day:Find a better wayDo the right thingSay it straightWin togetherOwn the outcomeIf these values sound like you, and describe people you want to work with, you will thrive at Xplor.As an Xplorer, you will be part of a global network of talented colleagues who will support your success. We look for commonalities and shared passions and give people the tools they need to deliver great work and grow at speed.Some of our perks and benefits are:Paid Parental Leave benefit programs#GiveBackDays/Commitment to social impact – 3 extra days off to volunteer and give back to your local communityOngoing dedication to Diversity & Inclusion initiatives such as D&I Council, Global Mentorship ProgramAccess to free mental health supportFlexible working arrangementsReady to apply?To start your application, please submit your resume, and we will be in touch as soon as we can. Please include the word "moonshot" at the top of your message to the Hiring Manager so that we know you took the time to read our job ad.More about usMore than 130,000 businesses in 72+ countries rely on Xplor to run their day and get paid, processing over $47 billion in payments annually. Our connected ecosystem helps operators spend less time managing complexity and more time delivering the experiences that matter most. Xplor is backed by world-class investors Advent International, Battery Ventures, and Silver Lake. Good to knowTo be considered for employment, you must be legally authorized to work in the country you're applying for. Xplor does not sponsor visas, either at the time of hire or at any later time. We kindly ask you to apply through our careers portal or external job boards only. Please don't send your application via email.To learn more about us and our products, please visit xplor.com/careers/. We also invite you to check out our Candidate FAQs for more information about our recruitment process xplor.com/recruitment-faqs/.EEO and Artificial IntelligenceWe believe in transparent hiring. We use an applicant tracking system that includes artificial intelligence-enabled features to assist with the screening and assessment of job applications, such as candidate scoring or ranking. These tools support our recruitment process, but all hiring decisions are made by our recruitment team following human review. We do not rely on artificial intelligence to make final hiring decisions. Find our Candidate AI Usage guidelines here.Xplor is proud to be an Equal Employment Opportunity employer. We're dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability, veteran status and age. Applications are encouraged from all sectors of the community. All Information will be kept confidential according to EEO guidelines. Xplor is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Xplor will take steps to ensure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact us via View email address on click.appcast.io. We make it a priority to respond to every applicant.SummaryType: Full-timeFunction: MarketingExperience level: Mid-Senior LevelIndustry: Computer Software