Account Executive

About Us

Publicity For Good (PFG) is a U.S.-based public relations firm that partners with purpose-driven, profitability-conscious brands worldwide.

We specialize in working with growing brands in CPG, professional services, and personalities. Our team secures high-impact media placements for clients through top-tier global outlets such as CBS, Fox News, Vogue, and Forbes.

At PFG, we amplify brands that are making a difference. Our focus is on meaningful visibility, measurable results, and long-term growth. We also operate Signal Raptor, a standalone software solution that enhances brand exposure and supports business scaling.

Role

The Account Executive is a full-cycle closer responsible for driving new business revenue by converting qualified leads into paying clients through consultative sales conversations. This role owns the pipeline from first touch to signed agreement: prospecting, running discovery calls, delivering sales presentations, handling objections, and closing. Success requires exceptional communication skills, sales acumen, and consistent daily accountability to pipeline and revenue targets.

Responsibilities

Conduct sales consultations and close qualified leads multiple times per day

Run full sales presentations that clearly communicate value and drive conversion

Handle objections effectively and guide prospects through the buying decision

Follow up with prospects who require additional nurturing before committing

Maintain high conversion rates while ensuring proper client fit and alignment

Respond quickly to inbound marketing leads

Generate pipeline weekly through outbound outreach, referrals, and tradeshow or event efforts as required

Keep the CRM accurate and current, including deal stage, next step, follow-up dates, and close status

Collaborate with the executive team to refine sales messaging, overcome common objections, and improve close rates

Provide feedback to the lead generation team on lead quality and ideal client profiles

Results

Achievement of monthly revenue targets and close rate benchmarks at defined offer price points

Weekly pipeline targets met through a mix of inbound follow-up and outbound activity

Accurate and timely CRM updates that reflect the true state of every deal

Continuous improvement of sales presentation delivery, objection handling, and closing techniques

Clear communication and daily accountability with the team on pipeline, projections, and performance

Tangible contribution to company revenue goals and long-term growth through consistent conversion

Requirements

Proven track record of closing high ticket B2B sales and consistently hitting or exceeding revenue targets

Strong consultative sales skills with the ability to build rapport and trust quickly

Excellent communication and active listening skills with a client-centric approach

Confident in handling objections, asking for the sale, and navigating the closing process

Tech-savvy with experience using CRM tools and sales tracking systems

Highly organized, detail-oriented, and accountable for performance metrics

Self-motivated and results-driven with the ability to work independently in a remote setting

Adaptable, resilient, and persistent with strong time management skills

Agency or PR/marketing background is a plus

This job description is not all-inclusive and certain activities, duties, or responsibilities may be required of the employee as needed.

Compensation

This is an employee role with a small base salary and uncapped commission. On-target earnings range from $98K to $276K+. We have a performance-based advancement system that can lead to increased compensation over time.